Mark Pringle

Mark Pringle is Chief Solutions Officer at NeoHealthHub, a partner of Bioscript that works with life science organizations to maximize their impact across the pharmaceutical and healthcare brand lifecycle.


The Untapped Potential of Behavioral Science in Medical Affairs

Historically, Medical Affairs teams have relied on reporting only empirical evidence such as efficacy and tolerability profiles to influence uptake of a new drug or therapy. Here, Ben Routley and Mark Pringle explore the scope for applying behavioral science techniques to improve the impact of client communications.