Ben Routley

Ben Routley​, MSc, is Head of Commercial Services at Bioscript, an international provider of consistent, high-quality, scientifically robust value communications and strategy support across the pharmaceutical product lifecycle.

Articles

The Untapped Potential of Behavioral Science in Medical Affairs

Historically, Medical Affairs teams have relied on reporting only empirical evidence such as efficacy and tolerability profiles to influence uptake of a new drug or therapy. Here, Ben Routley and Mark Pringle explore the scope for applying behavioral science techniques to improve the impact of client communications.