Pharmaceutical Executive Editorial Staff
Articles by Pharmaceutical Executive Editorial Staff

Data from over 130 million quarterly HCP-field interactions across 80% of global biotech and pharma companies unveiled in Veeva Pulse Field Trends Report - industrywide data shows frequent use of key digital channels is vital for effective HCP engagement.

Aimed at small and emerging biopharma/biotech manufacturers, this service fills a gap in the market.

Award-winning healthcare, digital health and life sciences PR agency and care orchestration leader partner to raise awareness of automating manual tasks and empowering care teams.

The move makes FINN one of the world's largest agencies in health innovation and Increases SPAG global service capabilities and offerings for clients.

Over two dozen pharma brands and agencies have embraced the industry’s first and only healthcare-specific data marketplace with hundreds of ready-to-activate custom segments.

The specialty offering will leverage Pharmacultural®, a proprietary approach to multicultural marketing in the pharmaceutical space.


Pharm Exec chats with Read Roberts about finding the right DOLs in a crowded social media landscape.

InnoVision Español will serve businesses and brands wanting to reach the Hispanic community and Hispanic-oriented clients and companies.

Kenah joins the leadership team with 18 years of program management, marketing, and customer engagement experience in the healthcare industry, including for WebMD and SonderMind.

Generating an actual brainstorm is elusive. Every marketer, strategist, creative person in every industry has probably seen far more of the opposite.

Inizio will act as a strategic partner to health and life science companies throughout the life cycle of their drug products.

Mr. Horvath, who brings over a decade of experience in pharmaceutical commercialization, will lead the commercialization of POINT’s pipeline.

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance.

Additions of Andrew Johnson and Bridget Seay strengthen epocrates’ evolution as a commercial organization with best-in-class market intelligence and products.

Company hires life science veteran Jessica Cao to join management team.

Brent Palmisano joins Lauren Cohen, who recently joined as vice president of marketing and communications.

Eagle tele-rheumatology joins list of more than 15 physician specialties.

Doceree ABM empowers healthcare marketers to reach institutional stakeholders and measure account lift.

The new user experience improvements will make it easier for members to discover and interact with relevant products related to their medical specialty.

As part of OptimizeRx’s Therapy, Initiation and Persistence Platform, TelaRep is now being used by over 200,000 in-network healthcare providers (HCPs).

EVERSANA INTOUCH is a next-generation agency network delivering award-winning creative, digital, and global market access solutions for life sciences.

Unites award-winning medical communications agency and scientific communications animation studio to create engaging solutions for the pharmaceutical industry.

Research affirms consumers find CTV ads more relevant as DeepIntent enhances unique audience targeting and campaign optimization capabilities with viewership data from 30+ million LG smart TVs.

The new offering is the only training initiative across the pharmaceutical industry that adds cognitive and behavioral assessments, together with clinical, economic, and organizational training, to help field deployment teams optimize performance.

New c-suite role will drive innovative product strategy to deliver strong value to life science clients.

Courtney will serve both as a valued part of the Ogilvy Health Executive Leadership Team and as a board member on Ogilvy's Global People Team.

Nevins brings more than 18 years experience in pharmaceutical marketing and will play an integral role in shaping POCN’s offerings and client experience.

Ophthalmic industry leader joins to accelerate the organization in anticipation of two near-term product launches.

Runway offers access to affordable travel medications, expert guidance and medical recommendations.