Author | Ram Subramanian, Dr. Rehan Baqri

Ram Subramanian is a Director in the life sciences practice of Simon-Kucher & Partners based in Boston.Email: Ram.Subramanian@simon-kucher.comTwitter: @2RamSubramanianLinkedIn: http://bit.ly/1Mt5AnuDr. Rehan Baqri is a Consultant in the Boston office, and has worked on a wide array of projects, including pricing and market access, commercialization strategy and portfolio optimization strategy in the life sciences sector.Email: Rehan.Baqri@simon-Kucher.comLinkedIn: http://bit.ly/1Ib8WX3

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Branding: When One is Not Enough

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The power of a second brand in the evolving global healthcare market, write Ram Subramanian and Dr. Rehan Baqri.