Sara Melo-Pereira

Sara Melo-Pereira is director of global marketing at Skila, provider of medical performance management and KOL management solutions. She can be reached at


Measuring the Value of KOL Interactions

Thought leaders are a critical component of a pharmaceutical company?s professional marketing and medical strategies. But companies face a real challenge in creating, maintaining, and leveraging those relationships while safely navigating logistical issues and regulatory waters.