Author | Susan Dorfman

Susan Dorfman is vice president, global marketing, alliances and product management at Skila, a provider of medical performance management and KOL management solutions.

Articles

Measuring the Value of KOL Interactions

Article

Thought leaders are a critical component of a pharmaceutical company?s professional marketing and medical strategies. But companies face a real challenge in creating, maintaining, and leveraging those relationships while safely navigating logistical issues and regulatory waters.