Author | Stan Bernard

Articles

War Games: Win Your Brand with Action

Article

Stan Bernard outlines the seven ways for pharmas to ensure successful execution of action steps following brand ‘war games’.

Win Your Brand with Action

Pharmaceutical Executive

Article

The seven ways for pharmas to ensure successful execution of action steps following brand "war games."

8 Winning Commercial Portfolio Strategies

Pharmaceutical Executive

Article

Biopharma companies are increasingly leveraging product portfolios to own and dominate strategically important therapeutic areas.

Are You Winning or Losing in Pharma 2.0?

Pharmaceutical Executive

Article

Answer 12 key questions to determine if your brand team is leveraging today’s winning competitive strategies and actions.