- Sustainability
- DE&I
- Pandemic
- Finance
- Legal
- Technology
- Regulatory
- Global
- Pricing
- Strategy
- R&D/Clinical Trials
- Opinion
- Executive Roundtable
- Sales & Marketing
- Executive Profiles
- Leadership
- Market Access
- Patient Engagement
- Supply Chain
- Industry Trends
Ad Stars 2009
Pharmaceutical Executive
The faces (and talent!) behind the year's best ads
This year's Ad Stars showcases 12 agencies behind some of industry's most captivating work. From fierce grizzly bears battling fungal infections to children's doodles erasing pink eye, this year's pharma marketing tools prove that drug ads can be smart, educational, and (even in these dark times) strike a smile.
For our fifth annual Ad Stars, the Pharm Exec staff reviewed not only pitches that informed and connected with patients and doctors, but also those that inspired reps and caught the attention of consumers on couches across America. In the following pages, you'll find ads that reflect each of these components, along with agency stars who brilliantly wedded concept to message.
2008 Ad Stars:
Trends in Continuing Medical Education
April 12th 2024Elliott Yoo, Senior Media Strategist at epocrates, takes a closer look at the trends in CME consumption and what the future of medical education will be – from the priorities for physicians as they juggle learning with patient care, to what type of activities resonate most with prescribers.
Transforming Cancer Care: Data, AI, and Patient-Centered Care
July 20th 2023Join us as Mohit Manrao, SVP and head of US oncology at AstraZeneca, shares his patient-centered approach to transforming cancer care, bridging the gap between innovative science and tangible patient outcomes across all populations on a global scale.
