Bristol Myers Squibb Launch New DTC Campaign in Plaque Psoriasis

The campaign, “Found It,” is part of a robust DTC program designed to educate adults with moderate to severe plaque psoriasis about SOTYKTU™, a new oral treatment option.

The first TV spot, which aired on Sunday, February 5th during the 65th annual Grammy Awards, celebrates the feeling of finally finding a treatment that may restore confidence and freedom and, most importantly, the ability to love your skin.