- Sustainability
- DE&I
- Pandemic
- Finance
- Legal
- Technology
- Regulatory
- Global
- Pricing
- Strategy
- R&D/Clinical Trials
- Opinion
- Executive Roundtable
- Sales & Marketing
- Executive Profiles
- Leadership
- Market Access
- Patient Engagement
- Supply Chain
- Industry Trends
Bristol Myers Squibb Launch New DTC Campaign in Plaque Psoriasis
The campaign, “Found It,” is part of a robust DTC program designed to educate adults with moderate to severe plaque psoriasis about SOTYKTU™, a new oral treatment option.
The first TV spot, which aired on Sunday, February 5th during the 65th annual Grammy Awards, celebrates the feeling of finally finding a treatment that may restore confidence and freedom and, most importantly, the ability to love your skin.
Trends in Continuing Medical Education
April 12th 2024Elliott Yoo, Senior Media Strategist at epocrates, takes a closer look at the trends in CME consumption and what the future of medical education will be – from the priorities for physicians as they juggle learning with patient care, to what type of activities resonate most with prescribers.
Transforming Cancer Care: Data, AI, and Patient-Centered Care
July 20th 2023Join us as Mohit Manrao, SVP and head of US oncology at AstraZeneca, shares his patient-centered approach to transforming cancer care, bridging the gap between innovative science and tangible patient outcomes across all populations on a global scale.
