The Changing OTC Landscape

March 1, 2001
Kym White

Kym White is co-managing director of Ogilvy Public Relations Worldwide's health and medical practice.

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Tom Beall

Tom Beall is co-managing director of Ogilvy Public Relation's healthcare practice.

Pharmaceutical Executive

Pharmaceutical Executive, Pharmaceutical Executive-04-01-2001, Volume 0, Issue 0

Marketers Face A Slew of New Challenges as FDA Examines the Rx-to-OTC Switch