The Changing OTC Landscape

March 1, 2001

Kym White is co-managing director of Ogilvy Public Relations Worldwide's health and medical practice.

Tom Beall

Tom Beall is co-managing director of Ogilvy Public Relation's healthcare practice.

Pharmaceutical Executive

Pharmaceutical Executive, Pharmaceutical Executive-04-01-2001, Volume 0, Issue 0

Marketers Face A Slew of New Challenges as FDA Examines the Rx-to-OTC Switch