Creating Personalized User Experiences Through Innovation

Akeel Williams, VP of Strategy and Operations, Manufacturer Solutions, explains how GoodRx uses data to make their platform better for patients and providers.

  • GoodRx Manufacturer Solutions focuses on three pillars: awareness, access, and adherence.
  • They have recently launched a platform that allows providers to better research drugs, connect with their peers, and meet the needs of their field.
  • To provide a digital solution for anyone using their platform, it must be wrapped around a human centered solution as well.