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DeepIntent, a healthcare advertising technology company built to influence patient health and business outcomes, announced the launch of Patient Planner, an innovation that unlocks the power of healthcare data in a HIPAA-compliant way, giving advertisers the control and transparency they need to activate successful patient audiences and programmatic campaigns.
Patient Planner is the only tool that unifies medical and pharmacy claims within a healthcare demand side platform (DSP) for on-demand patient audience creation and real-time campaign planning. With DeepIntent's Patient Planner, healthcare marketers can explore patient populations, project addressable audiences, and forecast cross-channel reach in real-time based on their brand objectives.
Patient Planner also features a first-of-its-kind TV planning tool that provides instant insight into incremental audience reach and overlap across linear and connected TV. The tool combines automated content recognition (ACR) viewership data with clinical data so marketers can make informed decisions that improve clinically-relevant reach and efficiency for their TV campaigns.
Patient Planner has been in beta testing with leading agencies, including Havas Media Group North America, Klick Health, Fingerpaint, and Matterkind since May and is now available to all advertisers for immediate use.
“Patient Planner unlocks data-driven insight and planning that can drive strategy and investment in completely new ways,” said Ari Shenkman, Director of Programmatic at Havas Media Group, North America. “I’m excited to expand our use of the tool and get it into the hands of more of our strategists and traders.”