DeepIntent Unveils Fast Omnichannel Campaign Measurement Tool with Near-Real Time Script Lift at Digital Pharma East

DeepIntent, healthcare advertising technology company built to improve patient health and business outcomes, now offers pharmaceutical advertisers the ability to measure the real-world effectiveness of their entire media plan with the industry's fastest omnichannel measurement solution based on clinical data.

As part of the evolution of DeepIntent Outcomes™, the platform now features new measurement capabilities that surpass those of existing third-party measurement solutions, making it a one-stop shop for healthcare marketers. These features include:

  • Measurement across all channels, including linear TV, connected TV, social media, search, website, email...
  • The industry's fastest script lift and audience quality measurement for an entire media plan, updated daily
  • Daily campaign measurement
  • Fully transparent methodology and statistical measures
  • Reimagined dashboard to discover key performance insights and simplify decision-making

These features are now available to all pharma marketers and across all platforms and publishers, irrespective of whether they run campaigns on DeepIntent's healthcare demand side platform (DSP).