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DeepIntent Unveils Fast Omnichannel Campaign Measurement Tool with Near-Real Time Script Lift at Digital Pharma East
DeepIntent, healthcare advertising technology company built to improve patient health and business outcomes, now offers pharmaceutical advertisers the ability to measure the real-world effectiveness of their entire media plan with the industry's fastest omnichannel measurement solution based on clinical data.
As part of the evolution of DeepIntent Outcomes™, the platform now features new measurement capabilities that surpass those of existing third-party measurement solutions, making it a one-stop shop for healthcare marketers. These features include:
- Measurement across all channels, including linear TV, connected TV, social media, search, website, email...
- The industry's fastest script lift and audience quality measurement for an entire media plan, updated daily
- Daily campaign measurement
- Fully transparent methodology and statistical measures
- Reimagined dashboard to discover key performance insights and simplify decision-making
These features are now available to all pharma marketers and across all platforms and publishers, irrespective of whether they run campaigns on DeepIntent's healthcare demand side platform (DSP).
Beyond the Scrubs: Understanding Healthcare Providers as People for Increased Engagement
March 28th 2024The benefits of adopting a humanized approach to healthcare provider marketing extend across the healthcare spectrum, enhancing engagement rates, brand loyalty, and marketing ROI, while also driving better outcomes for patients.
Transforming Cancer Care: Data, AI, and Patient-Centered Care
July 20th 2023Join us as Mohit Manrao, SVP and head of US oncology at AstraZeneca, shares his patient-centered approach to transforming cancer care, bridging the gap between innovative science and tangible patient outcomes across all populations on a global scale.
