There are some pretty basic tenets for a successful agency–client relationship: Underpromise and overdeliver with your customers (physicians, managed care organizations, etc.); Take the time to do your homework before rushing to production; Don't compare your results to the most recent market-maker; Be realistic yet aggressive in your expectations for your brand.
There are some pretty basic tenets for a successful agency–client relationship: Underpromise and overdeliver with your customers (physicians, managed care organizations, etc.); Take the time to do your homework before rushing to production; Don't compare your results to the most recent market-maker; Be realistic yet aggressive in your expectations for your brand.
The lifeblood of agencies is ideas. Ideas aren't commodities, but clients sometimes press to price them in that manner. The challenge we face on a daily basis is one of establishing a value (real and perceived) that can withstand the pressures and reflect the impact of our efforts and partnerships.
Clients sometimes forget that sales forces want focused messaging in easy-to-use and customer-relevant formats. Saying something well and consistently about a brand is better than saying something different every quarter because "We need a new message." Branding is about sacrifice. You can't be all things to all people.
For clients to receive the best value from their agency, they would do well to follow these simple suggestions:
Palio Communications, an inVentiv Health agency, combines a steady upstate New York sensibility, Madison Avenue savvy, and Italian passion.
Telephone: 518-584-8924
E-mail: mmeyers@palio.com
Web site: palio.com
Addressing Disparities in Psoriasis Trials: Takeda's Strategies for Inclusivity in Clinical Research
April 14th 2025LaShell Robinson, Head of Global Feasibility and Trial Equity at Takeda, speaks about the company's strategies to engage patients in underrepresented populations in its phase III psoriasis trials.
Beyond the Prescription: Pharma's Role in Digital Health Conversations
April 1st 2025Join us for an insightful conversation with Jennifer Harakal, Head of Regulatory Affairs at Canopy Life Sciences, as we unpack the evolving intersection of social media and healthcare decisions. Discover how pharmaceutical companies can navigate regulatory challenges while meaningfully engaging with consumers in digital spaces. Jennifer shares expert strategies for responsible marketing, working with influencers, and creating educational content that bridges the gap between patients and healthcare providers. A must-listen for pharma marketers looking to build trust and compliance in today's social media landscape.