There are some pretty basic tenets for a successful agency–client relationship: Underpromise and overdeliver with your customers (physicians, managed care organizations, etc.); Take the time to do your homework before rushing to production; Don't compare your results to the most recent market-maker; Be realistic yet aggressive in your expectations for your brand.
There are some pretty basic tenets for a successful agency–client relationship: Underpromise and overdeliver with your customers (physicians, managed care organizations, etc.); Take the time to do your homework before rushing to production; Don't compare your results to the most recent market-maker; Be realistic yet aggressive in your expectations for your brand.
The lifeblood of agencies is ideas. Ideas aren't commodities, but clients sometimes press to price them in that manner. The challenge we face on a daily basis is one of establishing a value (real and perceived) that can withstand the pressures and reflect the impact of our efforts and partnerships.
Clients sometimes forget that sales forces want focused messaging in easy-to-use and customer-relevant formats. Saying something well and consistently about a brand is better than saying something different every quarter because "We need a new message." Branding is about sacrifice. You can't be all things to all people.
For clients to receive the best value from their agency, they would do well to follow these simple suggestions:
Palio Communications, an inVentiv Health agency, combines a steady upstate New York sensibility, Madison Avenue savvy, and Italian passion.
Telephone: 518-584-8924
E-mail: mmeyers@palio.com
Web site: palio.com
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