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Quality by Design (QbD) Acquires Marketing & Communication Agency ‘Monkeys not Donkeys’ to Strengthen Its Services Within the Life Science Industry


Quality by Design (QbD), a privately held company in Belgium offering quality solutions to companies in the life science and healthcare industries, today announced the acquisition of ‘Monkeys not Donkeys’ (MnD), a fast-growing agency offering communication consultancy and support services to life science companies. Founder Kristoff Baeten will stay on to further grow the agency and its reach under the wings of QbD.

The acquisition builds on the commercialization strategy offered by QbD’s joint venture with Inovigate, ‘Health to Market’ (H2M), to include communication and digital marketing expertise. MnD will continue to offer its tailored communication support from strategy, through content creation, to assisting life science companies in their outreach. Together, both H2M and MnD will form QbD’s go-to-market, marketing & communication division.

Bart Van Acker, founder and CEO of QbD, said: “Adding ‘Monkeys not Donkeys’ to our family takes us one step closer to achieving our mission to assist life science companies throughout the entire product life cycle by adding support for the often underestimated, but crucially important, marketing and communication strategy. ‘Monkeys not Donkeys’ are the ideal partners in this, with their unique combination of scientific knowledge, creative inspiration and experience in creating strategy, together with their proven process for building brand awareness and lead generation.”

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