Tealium Launches Customer Data Platform for Pharma

Tealium, a customer data platform (CDP), today announced the launch of its industry-first Tealium for Pharma solution.

This verticalized platform is specifically designed to fully automate an improved customer experience for pharma audiences while accounting for the industry's ever-evolving privacy and security regulations.

Due to the vast amount of customer touch points with pharma companies, data analysis and privacy compliance are often managed in fragmented silos. Tealium for Pharma's data-first offering integrates and automates data for each of those touch points across channelswhile meeting HIPAA compliance.