Collaboration shines through year of COVID.
This past year has certainly demonstrated how interconnected the world we live in truly is. And this month, that theme shines throughout the pages of Pharmaceutical Executive. From issues of global market access to collaboration, boarders are being blurred for the benefit of society.
Our cover story on Ester Banque, BMS’s senior vice president and head of Intercontinental, takes a global view of the pharma industry and the worldwide access challenges that exist. She talks about her approach to address these issues, which includes an open, authentic leadership style that values inclusion. Market access is also discussed in our main feature as it is directly linked to value pull-through and payer negotiation strategy.
When it comes to getting patients the drugs they need, our article on the state of primary care physicians points out the effects the pandemic has had on a practice area already threatened by specialty medicine, reimbursement issues, and consolidation, and what these added pressures might mean for the future of PCP practices. Data from a recent physician study conducted by MJH Life Sciences’ Medical Economics indicates some of the barriers to reaching PCPs in today’s environment and sheds light on how to make those connections.
The article also touches on burnout among physicians, a topic that is echoed in our leadership column about how to address burnout in the pharma industry before it’s too late.
Finally, as we emerge from one of the busiest years in pharma, our executive roundtable recounts how the industry came together to help end the pandemic. We look at the many faces collaboration took on in order to accomplish this, and the lessons we might learn from the COVID era as we move forward.
Mike Hennessy Sr., Chairman and Founder of MJH Life Sciences
The Transformative Role of Medical Information in Customer Engagement
October 3rd 2024Stacey Fung, Head of Global Medical Information at Gilead Lifesciences, delves into the evolving role of Medical Information (MI) in the pharmaceutical industry. Covering key topics like patient engagement through omnichannel strategies, combating misinformation, and leveraging AI to enhance medical inquiries, the conversation with Stacey highlights MI's critical role in ensuring patient safety and supporting drug development. She also shares her professional journey and tidbits for early career professionals on professional development.
Unlocking value and cost savings in patient services with technology and talent
October 2nd 2024Traci Miller, Director, Sonexus™ Access and Patient Support, Cardinal Health, discusses the current digital trends in the patient services industry and how the optimal balance of technology and talent can transform manufacturer-sponsored patient support programs. Hear how Cardinal Health combines best-in-class program and pharmacy operations with smart digital tools to ensure product and patient success and reduce operational costs.