TOC

Cover Story

HBA Woman of the Year

Patrick Clinton

Editor-in-Chief

At the helm of a billion-dollar communcations firm, Lynn O'Connor Vos wants to improve the reputation of pharma—and its marketers—for the sake of tomorrow's business leaders.

Features

Deal Making

Keys to Success

Michael Curran-Hays and Martin Wing

Kepner-Tregoe

The playing field has leveled when it comes to pharma and biotech companies teaming up to develop or market products, making joint efforts an increasingly popular strategy.

Pricing

Risky Business

Anthony Farino and Timothy Nugent

PricewaterhouseCoopers

John T. Bentivoglio and John Shakow

King & Spalding

Every quarter, pharma manufacturers are faced with the high-stakes—and confusing—process of price reporting.

Patents

Patent Attack

Gregory Glass

Gregory Glass Associates

A rise in the number of challenges by generic manufacturers to brand name drug patents is complicating the way pharma manages its products.

Media

Pharma in the News

Stephen J. Porth and George P. Sillup

St. Joseph's University

Maybe the industry isn't paranoid after all. When it comes to ethical issues, pharma generates a lot of negative ink.

Stem Cells

Unleashing the Promise

Nicole Gray

Contributing Writer

Amid political and ethical contentions over stem cell research, several companies are moving full steam ahead on bringing stem cell-based therapeutics to market.

News & Analysis

Leading Indicators

News

Insurance companies waste no time sponsoring prescription drug plans » PhRMA's on a quest to win patients over » India's new patent law grants 20-year monopolies » FDA faces pressure to develop guidances for testing generic biotech therapies.

Data

Public trust in FDA wanes post-Vioxx » PharmD's more popular than ever » Outsourcing soars.

Thought Leaders

Dr. Jerry Avorn, Harvard medical professor, thinks science—not marketing—should drive pharma.

Washington Report

A new approach to drug safety is needed at FDA. The agency says it can handle the problem internally—but critics are skeptical.

Jill Wechsler

Global Report

Novartis' recent acquisition of a German generics manufacturer could mean a shift in power for the top spot in generic drug making.

Sarah Houlton

Leadership

Status quo definitions of productivity no longer cut it. Leaders today are charged with fostering offices that stimulate creative thought, and inspire innovation.

Sander A. Flaum

Flaum Partners

Strategy & Tactics

Direct to Consumer

Last year, Pfizer got warned about not including risk information in its reminder ads for Viagra. Are these ads worth the risk for pharma companies—and consumers?

Amy Tobbagi

Contributing Writer

Marketing to Professionals

Industry is being called on to increase clinical trial trasparency. But pharm need not neglect the challenges posed by full disclosure.

Willow Duttge

Contributing Writer

Alternative Media

Integrating e-mail marketing with other channels can increase overall productivity for all marketing efforts. But beware of SPAM.

Paul Buta and Tina Jacobs

Optas

Meetings

Consolidated data for meeting planning helps pharma companies cut costs and ensure adherence to regulatory requirements.

Cindy D'Aoust

Martiz McGettigan

Insights

From the Editor

If pharma has to play by the rules when it comes to advertising, shouldn't everyone?

Patrick Clinton

Editor-in-Chief

Back Page

Pharma prides itself on innovation. But is first-in-class drug development always best for patients?

David Bloomberg

Accenture

Resources

People Update

Calendar of Events

Advertisers Index