Veeva 2018 Customer Reference Data Survey Results
Veeva Systems announced the results of its recent study, the Veeva 2018 Customer Reference Data Survey. Survey results find that 86% of life sciences professionals view customer data as a strategic business asset to sales operations, yet only 22% are satisfied with data quality from their primary customer reference data provider.
Consistent with the industry’s need for more accurate customer data to support business goals, most companies (87%) have a data quality initiative underway or plan to implement one. A majority of respondents (79%) identified at least three priorities for their customer reference data. Complete and real-time views of the customer (66%) was their top area of focus, followed by managing sales execution (55%) and enabling multichannel engagement (51%).
Download the full survey results at veeva.com/DataSurvey.
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February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
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