Veeva Data Cloud Brings Together Veeva OpenData, Link, and Compass on a Common Data Architecture
Veeva Systems announced Veeva Data Cloud, a group of cloud data applications that includes Veeva OpenData customer reference data, Veeva Link for real-time intelligence, and Veeva Compass patient, prescriber, and sales data for the U.S. market. Veeva Data Cloud reflects the company’s long-term commitment to delivering better data to the industry, all on a common data architecture. Taking a new approach, Veeva Data Cloud delivers unlimited access to data through modern cloud software for greater flexibility and data that’s always up to date.
“Commercial excellence is about getting your products to the patients that need them,” said Veeva CEO Peter Gassner. “With Veeva Data Cloud’s modern approach and common data architecture, sales, medical, and marketing teams can work together in a more coordinated, customer-centric, and compliant way.”
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
