Al Topin


Survival/Success in the Age of Too Much Information

To get their messages out in this age of polarisation and "too much information", marketers need to shout louder, have a more dramatic point of view and gather a league of similar advocates to succeed. Al Topin sees the solution in common sense and courage.

Feel the Earth Move Under Your Brand?

What many in our industry may overlook as they try to identify some new trend are the changes that move below our feet. And they have the potential to disrupt even the most thoughtful marketing plans, writes Al Topin.

Some Content on Content Marketing

Do I have the only e-mail inbox clogged with more and more content about content marketing?