Authors



Matt W. Courtney

Latest:

Payer Perspectives on Gene Therapy Reimbursement

A follow-up survey of clinical and financial health plan leaders uncovers evolving approaches and views on the management of high-cost, curative-intended treatments with one-time administration.


Jane F. Barlow

Latest:

Aligning Contracting to Solve for Payer Risks Is a Win for Biopharma, Payers, and Patients

Upcoming regulatory changes to create new opportunity for specialized offerings.


Mark Trusheim

Latest:

Payer Perspectives on Gene Therapy Reimbursement

A follow-up survey of clinical and financial health plan leaders uncovers evolving approaches and views on the management of high-cost, curative-intended treatments with one-time administration.


Judith Kulich

Latest:

Adapting Biopharma Launches in the COVID-19 Landscape

Judith Kulich and Ben Hohn pose the high priority questions that those teams opting to move forward with a launch, or to move forward after a delay, in the face of the COVID-19 pandemic.


Ben Hohn

Latest:

Future-Proofing Biopharma Launches Requires Personalizing the Customer Experience

As the U.S. economy reopens, engagement with healthcare providers and pharma manufacturers will vary significantly from person to person depending on their comfort level. This article provides insight on how engagement could affect product launches.


Remco Munnik

Latest:

EMA Launches Data Standards Implementation Guide: The Time to Act is Now

The European Medicines Agency (EMA) has published a guide to implementing IDMP data standards that will be ”a game changer” for the life sciences sector. Remco Munnik, who has been working with the EU focus group creating the EU IDMP Implementation Guide version 2, provides the inside track on the implications for life sciences companies.




Christine Carey, PharmD, Brand Insights Contributor, Vice President, Oncology, Medscape Education

Latest:

Keeping Oncologists Current Through the Power of Education

According to the Centers for Disease Control and Prevention (CDC), lung cancer is the leading cause of cancer death in both men and women in the US, with about 228,150 new cases diagnosed in 2019 and approximately 143,000 deaths reported annually.



Tom Schwenger

Latest:

Privacy-Safe Analytics and AI Will Accelerate Shift to Patient-Centered Healthcare

How successful commercial teams will balance the continued shift toward personalized medicine and the increased concentration on data privacy.


David Gwyn

Latest:

Turning Detailed Drug Profiles into Targeted Business Insights

Having invested heavily in new regulatory database systems, life sciences firms owe it to themselves to capitalize on the insights locked within those rich data assets, writes David Gwyn.


Omri Shor

Latest:

Large Pharma Tries New Approach to Non-Adherence

Medication non-adherence is a real problem, this article looks at how to help patients better control their treatments and improve adherence.



Paul Shawah

Latest:

Digital Drives Customer-Centric Sales Engagement

How digital is helping companies increase call volumes, access to HCPs, and HCP-led dialogue.


Michael Dougherty

Latest:

Preparing for Competitive Challenges to Biologics with Expiring Market Exclusivity

Guidelines on how innovators can assert patents to protect their products’ exclusivity while avoiding claims from competitors and the FTC that their conduct runs afoul of U.S. antitrust law.


Tony Pezzano

Latest:

Preparing for Competitive Challenges to Biologics with Expiring Market Exclusivity

Guidelines on how innovators can assert patents to protect their products’ exclusivity while avoiding claims from competitors and the FTC that their conduct runs afoul of U.S. antitrust law.


Parexel

Latest:

Practically Speaking: Driving Clinical Transformation

This video series discusses the impact of implementing risk-based quality management (RBQM) and decentralized clinical trials (DCTs) from the clinical operations point of view.




Claire Marrazzo Greenwood

Latest:

The Roots and Rise of Cell and Gene Therapy

Continued investment will mean new cures in a new decade.


Matt Cabrey

Latest:

The Roots and Rise of Cell and Gene Therapy

Continued investment will mean new cures in a new decade.


Mike Stout

Latest:

Using Service to Drive Commercial Value

One ‘team’ model’s advantages in brand outreach and awareness.




Jason Kirshenblatt, Brand Insights Contributor, Group Creative Director, CultHealth

Latest:

Education: The Creative Differentiator

Everything has an MOA. Bourbon has an MOA. There’s nothing unique about that. What’s differentiating is the benefit associated with the molecule’s MOA.



Dana Edwards

Latest:

Critical Connection: Patient Services and Product Launch

A look at best-practice approaches to aligning the strategy and design of hub service models with preparations for market entry of a new therapy.


Casey Horton

Latest:

Critical Connection: Patient Services and Product Launch

A look at best-practice approaches to aligning the strategy and design of hub service models with preparations for market entry of a new therapy.