Authors


Guenter Kloucek

Latest:

Turning Commercial Compliance Roadblocks into a Springboard for Innovation

While new regulatory requirements are often seen as a roadblock, they also present an opportunity to develop new and innovative solutions.


Friedemann Lutz

Latest:

Turning Commercial Compliance Roadblocks into a Springboard for Innovation

While new regulatory requirements are often seen as a roadblock, they also present an opportunity to develop new and innovative solutions.


Terry G. Mahn

Latest:

The Bad Rap on Pharma: In Defense of Patents

A look at drug pricing and patents and the role for patents and how they are under attack.


Thomas Bertels

Latest:

Turning Commercial Compliance Roadblocks into a Springboard for Innovation

While new regulatory requirements are often seen as a roadblock, they also present an opportunity to develop new and innovative solutions.


Ted Prusik

Latest:

Cure for the Common Cold Chain Break

In medicines, as in life, the journey is just as important as the end result


Stephanie Brewer, PhD

Latest:

How to Communicate About an Ongoing Epidemic of Historic Proportions

The industry faces a problem of medical education and communication in regards to vaccinations.


Barbara Blasso

Latest:

How to Communicate About an Ongoing Epidemic of Historic Proportions

The industry faces a problem of medical education and communication in regards to vaccinations.


Laura Wilson, Brand Insights Contributor, Patient Strategy, Fingerpaint

Latest:

How Rare Disease Marketing Will Stretch Beyond the Patient

The foundation of a strong rare disease marketing program must be built on the comprehensive knowledge of how the life-altering disease impacts all areas of a patient’s life.


Jonathan Romeo, Brand Insights Contributor, Brand Strategy, Fingerpaint

Latest:

How Rare Disease Marketing Will Stretch Beyond the Patient

The foundation of a strong rare disease marketing program must be built on the comprehensive knowledge of how the life-altering disease impacts all areas of a patient’s life.




Shannon L. Wiley

Latest:

California Law Requires Legal, Compliance Scrutiny to Maintain Pharma Data Sharing

A summary of the key impacts new law, California Consumer Privacy Act (CCPA), will have on business practices related to data flow in specialty pharma, and more.


Katie Rapp

Latest:

How Cell and Gene Therapy Companies Can Adapt in an Evolving Commercial Landscape

Three changes manufacturers should consider in the wake of COVID-19.


Jaime L. Barwig

Latest:

California Law Requires Legal, Compliance Scrutiny to Maintain Pharma Data Sharing

A summary of the key impacts new law, California Consumer Privacy Act (CCPA), will have on business practices related to data flow in specialty pharma, and more.


Mark Bouch

Latest:

Pharma Outsourcing: Keys to Productivity in 2020s

Eight lessons to drive better outsourcing decisions.


Dave Nellesen

Latest:

AMCP’s Updated Format V 4.1 has Implications for Manufacturers and Payers

AMCP Format Version 4.1 provides manufacturers with additional guidance to communicate evidence about potential new products or new uses to payers in a compliant fashion.


Sergio Ricardo Segovia Barbosa

Latest:

Tapping Brazil's Potential

Sergio Ricardo Segovia Barbosa looks at Brazil’s growing competitiveness in the biopharma sector.




Matt W. Courtney

Latest:

Payer Perspectives on Gene Therapy Reimbursement

A follow-up survey of clinical and financial health plan leaders uncovers evolving approaches and views on the management of high-cost, curative-intended treatments with one-time administration.


Jane F. Barlow

Latest:

Aligning Contracting to Solve for Payer Risks Is a Win for Biopharma, Payers, and Patients

Upcoming regulatory changes to create new opportunity for specialized offerings.


Mark Trusheim

Latest:

Payer Perspectives on Gene Therapy Reimbursement

A follow-up survey of clinical and financial health plan leaders uncovers evolving approaches and views on the management of high-cost, curative-intended treatments with one-time administration.


Judith Kulich

Latest:

Adapting Biopharma Launches in the COVID-19 Landscape

Judith Kulich and Ben Hohn pose the high priority questions that those teams opting to move forward with a launch, or to move forward after a delay, in the face of the COVID-19 pandemic.


Ben Hohn

Latest:

Future-Proofing Biopharma Launches Requires Personalizing the Customer Experience

As the U.S. economy reopens, engagement with healthcare providers and pharma manufacturers will vary significantly from person to person depending on their comfort level. This article provides insight on how engagement could affect product launches.


Remco Munnik

Latest:

EMA Launches Data Standards Implementation Guide: The Time to Act is Now

The European Medicines Agency (EMA) has published a guide to implementing IDMP data standards that will be ”a game changer” for the life sciences sector. Remco Munnik, who has been working with the EU focus group creating the EU IDMP Implementation Guide version 2, provides the inside track on the implications for life sciences companies.


Tobi Guennel and Renee Deehan-Kenney

Latest:

Data-Driven Clinical Planning: Building Value-Added Data Assets

With public data set to play an increasingly important role in drug discovery and development, an integrated, data-driven approach to clinical planning can optimize the probability of success.



Christine Carey, PharmD, Brand Insights Contributor, Vice President, Oncology, Medscape Education

Latest:

Keeping Oncologists Current Through the Power of Education

According to the Centers for Disease Control and Prevention (CDC), lung cancer is the leading cause of cancer death in both men and women in the US, with about 228,150 new cases diagnosed in 2019 and approximately 143,000 deaths reported annually.


Chris Moore

Latest:

A Connected and Collaborative Healthcare Ecosystem Will Drive Innovation

Chris Moore looks at how a more interconnected and dynamic healthcare ecosystem will lead to safer and better outcomes.


Tom Schwenger

Latest:

Privacy-Safe Analytics and AI Will Accelerate Shift to Patient-Centered Healthcare

How successful commercial teams will balance the continued shift toward personalized medicine and the increased concentration on data privacy.