Authors


Peter Carlin

Latest:

The Total Customer Experience

Genentech had previously been number one by a very wide margin. This year, that margin started to narrow. Novartis is now a much closer second


Anthony Bianciella

Latest:

Ready, Aim, Sell

Technology isn't the magic bullet, but it can help you hit your target


Linda Meyerson

Latest:

Rethinking the Sponsor-Investigator Relationship

When it comes to working with clinical research sites, pharmaceutical companies should take a page out of the automakers' playbook


Margaret-Ann Cole

Latest:

Putting the "I" in "Team"

Pharma is embracing the cross-functional team. But that doesn't mean that you must blend in with the sheep. Putting your best foot forward strengthens the team...and you.


Alan Klein

Latest:

Wyeth V. Levine: An Attorneys' Perspective

Lawyers from Duane Morris LLP offer their take on the Supreme Court's groundshaking preemption decision


Robert Bedford, InfoMedics

Latest:

Tough Nut to Crack

An innovative approach bridges the pediatric communication gap



Richard V. Michaels

Latest:

Mentoring for performance improvement in the workplace

The traditional boss-employee relationship has been replaced by a model in which the partnerships between managers and their employees - as well as those among managers across the organization - are a vital tool for enhancing performance.


Barbara Schreiner

Latest:

Spanning the Treatment Gap

How a diabetes field team helped docs overcome the treatment gap


Thomas Nagle

Latest:

Money-Back Guarantee

...and other ways you never thought to sell your drugs

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