Authors


David Gwyn

Latest:

Turning Detailed Drug Profiles into Targeted Business Insights

Having invested heavily in new regulatory database systems, life sciences firms owe it to themselves to capitalize on the insights locked within those rich data assets, writes David Gwyn.


Omri Shor

Latest:

Large Pharma Tries New Approach to Non-Adherence

Medication non-adherence is a real problem, this article looks at how to help patients better control their treatments and improve adherence.



Paul Shawah

Latest:

Digital Drives Customer-Centric Sales Engagement

How digital is helping companies increase call volumes, access to HCPs, and HCP-led dialogue.


Michael Dougherty

Latest:

Preparing for Competitive Challenges to Biologics with Expiring Market Exclusivity

Guidelines on how innovators can assert patents to protect their products’ exclusivity while avoiding claims from competitors and the FTC that their conduct runs afoul of U.S. antitrust law.


Tony Pezzano

Latest:

Preparing for Competitive Challenges to Biologics with Expiring Market Exclusivity

Guidelines on how innovators can assert patents to protect their products’ exclusivity while avoiding claims from competitors and the FTC that their conduct runs afoul of U.S. antitrust law.


Parexel

Latest:

Practically Speaking: Driving Clinical Transformation

This video series discusses the impact of implementing risk-based quality management (RBQM) and decentralized clinical trials (DCTs) from the clinical operations point of view.


Privacy Analytics

Latest:

The 5 Safes of Risk-Based Anonymization

Before you can leverage sensitive data for secondary uses – such as Real-World evidence (RWE) analysis – you have to make it safe. The 5 Safes of Risk-Based Anonymization will help you properly measure and manage risk, establishing a balance between protecting individual identity and optimizing data utility. Live: Wednesday, Feb. 26, 2020 at 10am EST | 9am CST | 3pm GMT | 4pm CET On demand available after airing until Feb. 26, 2021. Register free


HITRUST

Latest:

The 5 Safes of Risk-Based Anonymization

Before you can leverage sensitive data for secondary uses – such as Real-World evidence (RWE) analysis – you have to make it safe. The 5 Safes of Risk-Based Anonymization will help you properly measure and manage risk, establishing a balance between protecting individual identity and optimizing data utility. Live: Wednesday, Feb. 26, 2020 at 10am EST | 9am CST | 3pm GMT | 4pm CET On demand available after airing until Feb. 26, 2021. Register free


Claire Marrazzo Greenwood

Latest:

The Roots and Rise of Cell and Gene Therapy

Continued investment will mean new cures in a new decade.


Matt Cabrey

Latest:

The Roots and Rise of Cell and Gene Therapy

Continued investment will mean new cures in a new decade.


Mike Stout

Latest:

Using Service to Drive Commercial Value

One ‘team’ model’s advantages in brand outreach and awareness.


Master Control

Latest:

Connecting and Leveraging Quality-Driven Data

MasterControl’s new e-book proves how the adoption of a data-driven and technology-supported approach to product life cycle management differentiates pharma leaders.


Gregory Lovas

Latest:

China: Recruiting Talent Amid the Corruption Fallout

The GSK bribery investigations in China has given recruiters pause for thought. Gregory Lovas offers some do's and don'ts for keeping your emerging market recruitment drive on track.


Jason Kirshenblatt, Brand Insights Contributor, Group Creative Director, CultHealth

Latest:

Education: The Creative Differentiator

Everything has an MOA. Bourbon has an MOA. There’s nothing unique about that. What’s differentiating is the benefit associated with the molecule’s MOA.


Antony Loebel, MD

Latest:

2020 and Beyond Will Bring Significant Progress in Addressing Mental Illness

Progress has been made in developing new approaches for patients with serious mental health conditions.


Dana Edwards

Latest:

Critical Connection: Patient Services and Product Launch

A look at best-practice approaches to aligning the strategy and design of hub service models with preparations for market entry of a new therapy.


Casey Horton

Latest:

Critical Connection: Patient Services and Product Launch

A look at best-practice approaches to aligning the strategy and design of hub service models with preparations for market entry of a new therapy.


Janardhan Vellore and Daniel Wetherill

Latest:

Prescribing Patterns: How to Get Ahead of the Trends

The key to success in a hypercompetitive marketplace is to create targeting plans that get ahead of tomorrow’s prescriptions.


Melissa Dimitri, Larry Smith, Laurel Fitts, Mark Trybulski

Latest:

Towards a Multichannel Marketing Culture

The biggest challenge to becoming a multi-channel marketing organization is not a company's technology, it’s the culture, write Melissa Dimitri, Larry Smith, Laurel Fitts, and Mark Trybulski.


Cliodhna McDonough

Latest:

The Brexit Deal and the Life Sciences Sector

On December 24, 2020, the UK finally agreed a Trade and Cooperation Agreement (TCA) with the EU. Cliodhna McDonough offers some initial thoughts on the implications of the TCA on the life sciences sector.


Kal Patel

Latest:

Transforming the CIO Role to Embrace Digital Health

Strategies for those chief information officers taking the digital reins at their organizations.


Richard Gliklich, MD

Latest:

Forget Selecting a Site — Now the Site Selects You

Post-approval studies, at many companies, do not have a consistent strategy that builds networks of investigators.


Wolfram Lux and Simone Seiter

Latest:

Commercializing an Orphan Drug: Why “Just” Serving a High Unmet Medical Need Won’t Do the Job

Looking at four building blocks of success, Wolfram Lux and Simone Seiter investigate what it takes to win and be successful when commercializing an orphan drug


Don Steele

Latest:

A Contingent Workforce Strategy Is Critical to Life Sciences Companies

Speed to market is crucial to the success of launching new products and therapies.


Miranda Schmalfuhs

Latest:

How Tariffs will Impact Localized Production

Arda Ural discusses the possible impact on how companies plan for growth based on the impact of the tariffs.


Anita Moser, Michael Davis, Dharmendra Sahay

Latest:

How UCB Transformed into a More Agile, Data-Driven Organization

Anita Moser, Michael Davis, Dharmendra Sahay outline UCB's measured approach to scaling its AI capabilities.


Wuraola Oladokun and Yvonne Ellis-Clarke

Latest:

Lean Thinking in Life Sciences: A Case for Enabling People

Fully understanding the construct of what it means to be lean can equip individual contributors, teams, and leaders to contribute to the fullest extent of their capabilities.



Rob Besse

Latest:

What You Need to Know about the Drug Supply Chain Security Act

It is vital to begin asking questions about your company’s DSCSA readiness and compliance, as well as that of your strategic partners, writes Rob Besse.