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ROI and Rare Disease: Retooling the ‘Gene’ Value MachineFramework proposes three strategies designed to address the unique challenges of personalized and genetic therapies for rare diseases—and increase the probability of economic success for a new wave of potential curative treatments for these conditions.
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Reimbursement: The foundation for financial decisionsIn our quest as sales reps to provide our physician customers with a valuable sales call, it is crucial to understand what the driving forces are in healthcare delivery and how they affect these customers.
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The Total Customer ExperienceGenentech had previously been number one by a very wide margin. This year, that margin started to narrow. Novartis is now a much closer second
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Rethinking the Sponsor-Investigator RelationshipWhen it comes to working with clinical research sites, pharmaceutical companies should take a page out of the automakers' playbook
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Putting the "I" in "Team"Pharma is embracing the cross-functional team. But that doesn't mean that you must blend in with the sheep. Putting your best foot forward strengthens the team...and you.
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Wyeth V. Levine: An Attorneys' PerspectiveLawyers from Duane Morris LLP offer their take on the Supreme Court's groundshaking preemption decision
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Mentoring for performance improvement in the workplaceThe traditional boss-employee relationship has been replaced by a model in which the partnerships between managers and their employees - as well as those among managers across the organization - are a vital tool for enhancing performance.
