Authors
Ronald Branning
Latest:
Detailing Gets PersonalAs pharma sales forces grow and their productivity declines, the question on everyone's mind is, "Has the traditional detail lost its punch?" The answer is unequivocally no. The sales force is still the best medium for forging valued and trusted relationships with targeted physicians.
Richard V. Michaels
Latest:
Mentoring for performance improvement in the workplaceThe traditional boss-employee relationship has been replaced by a model in which the partnerships between managers and their employees - as well as those among managers across the organization - are a vital tool for enhancing performance.
