The job of pharma-driven messaging and reputation management may never be more important than it is today.
Although perhaps a bit dizzy trying to keep up, like most industries, the pharmaceutical and healthcare sectors have no doubt been glued to the flurry of major changes carried out or announced by the US government in recent months. Whether it’s the Trump administration issuing sweeping global tariffs on imports or the significant overhauls already taking shape at several federal agencies, including those under the HHS.
No matter which side of the debate you may fall on, the reverberations across the industry, of course, will be many. In the case of agency reform, and changes favored by new HHS Secretary Robert F. Kennedy Jr., the fallout could usher in drastic policy shifts impacting pharmaceutical marketing, including a potential ban on direct-to-consumer advertising. Check out our Q&A in this month’s issue on how brand teams are strategizing for such a scenario—and how that type of change, broadly, could actually serve as a catalyst.
Given the climate noted—the volatility, uncertainty, but also the opportunity—the job of pharma-driven messaging and reputation management may never be more important than it is today. Which brings me to the crux of this writing. Not to be overlooked in a full coverage slate this month is the debut of Pharm Exec’s Earned Media series, where our editorial content leaders themselves, across MJH Life Sciences’ vast network of brands, share their unique learnings and insights on ways drugmakers can flip the script—and better land and leverage those coveted earned media opportunities.
“The best way to cut through the noise is for companies to position themselves as trusted, go-to sources for their respective specialties,” offers Allie Karas, VP of content in the specialty healthcare group.
Read more advice in the full Q&A with Allie. We hope you find the insights helpful.
Thanks for reading.
Mike Hennessy Jr. is President and CEO of MJH Life Sciences
Asembia 2025: Therapy Advancements Highlight Growing Cost and Access Concerns
April 30th 2025Fran Gregory, VP, emerging therapies, Cardinal Health, discusses the evolving cell and gene therapy landscape, highlighting pipeline growth, cost challenges, and emerging therapeutic areas beyond oncology and hematology.
Addressing Disparities in Psoriasis Trials: Takeda's Strategies for Inclusivity in Clinical Research
April 14th 2025LaShell Robinson, Head of Global Feasibility and Trial Equity at Takeda, speaks about the company's strategies to engage patients in underrepresented populations in its phase III psoriasis trials.
FDA Approves Nipocalimab for the Treatment of Generalized Myasthenia Gravis
April 30th 2025Approval is based on results from the pivotal Vivacity-MG3 trial in which IMAAVY (nipocalimab-aahu) demonstrated superior disease control throughout 24 weeks when compared to placebo plus standard of care.
Beyond the Prescription: Pharma's Role in Digital Health Conversations
April 1st 2025Join us for an insightful conversation with Jennifer Harakal, Head of Regulatory Affairs at Canopy Life Sciences, as we unpack the evolving intersection of social media and healthcare decisions. Discover how pharmaceutical companies can navigate regulatory challenges while meaningfully engaging with consumers in digital spaces. Jennifer shares expert strategies for responsible marketing, working with influencers, and creating educational content that bridges the gap between patients and healthcare providers. A must-listen for pharma marketers looking to build trust and compliance in today's social media landscape.
FDA Approves AbbVie’s Rinvoq as First Oral JAK Inhibitor for Giant Cell Arteritis
April 30th 2025AbbVie secures FDA approval for Rinvoq as the first oral Janus kinase inhibitor indicated for giant cell arteritis, expanding its immunology portfolio and signaling strategic growth opportunities in underserved autoimmune markets.