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The faces and names behind the year's best pharmaceutical advertising.
These are the trend setters, the image makers, the creative geniuses—the unsung heroes behind a large portion of the advertising you see every single day on television, on the radio and Web, and in magazines and journals. The pharmaceutical industry spends billions of dollars every year marketing treatments that they spent billions to create, but more often than not, no one knows who the ads' creators are. Much like the Wizard of Oz, drug ads are heard and seen, but the teams get little credit for their ingenuity. For years, pharma companies have kept the agencies behind their products a secret, and few of their stories have ever been told. Pharm Exec's annual Ad Stars is more than a feature—it's a close look at the artists, directors, brand managers, and marketers that make the drug industry move and shake. Their work is the face of an industry and the physical connection between patients, physicians, and the treatments that make everything better. These are the 2010 Pharm Exec Ad Stars.
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