Alan Tennenberg; Tibotec, J&J
S
ONE TO WATCH:
Alan Tennenberg
VP, Medical Affairs, Tibotec, J&J
Tennenberg led an HIV clinic in Florida before joining J&J in 2001. He soon found his groove at Tibotec, where he has helped the HIV powerhouse launch two drugs in 18 months while working smoothly with advocates and patients every step of the way. "If we get it right, a lot of people will benefit in a big way," he says.
Beyond the Prescription: Pharma's Role in Digital Health Conversations
April 1st 2025Join us for an insightful conversation with Jennifer Harakal, Head of Regulatory Affairs at Canopy Life Sciences, as we unpack the evolving intersection of social media and healthcare decisions. Discover how pharmaceutical companies can navigate regulatory challenges while meaningfully engaging with consumers in digital spaces. Jennifer shares expert strategies for responsible marketing, working with influencers, and creating educational content that bridges the gap between patients and healthcare providers. A must-listen for pharma marketers looking to build trust and compliance in today's social media landscape.
