Alan Tennenberg; Tibotec, J&J
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ONE TO WATCH:
Alan Tennenberg
VP, Medical Affairs, Tibotec, J&J
Tennenberg led an HIV clinic in Florida before joining J&J in 2001. He soon found his groove at Tibotec, where he has helped the HIV powerhouse launch two drugs in 18 months while working smoothly with advocates and patients every step of the way. "If we get it right, a lot of people will benefit in a big way," he says.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
