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Kurt Graves
EVP, CCO, Head, Strategic Development, Vertex
MENTOR: David Brennan, former boss at Astra Merck, told him: "Find what's interesting and challenging and make a difference in the company."
LAUNCH STREAK: A record nine drugs in 18 months at Novartis
The rollout of Astra Merck came a full year earlier than planned. "We asked, 'How will we do this?'" remembers Kurt Graves. "Because it literally was a white sheet of paper." The only instructions from Merck CEO Roy Vagelos? "Go build America's 21st century pharma company."
Kurt Graves
Since those days, Graves hasn't stopped building—although the definition of a US pharma has evolved. At Astra Merck, he used blockbuster marketing to grow the flagship drug Prilosec, moving the company's sales from $150 million to $4 billion. As marketing chief of Novartis, he focused more on strategy. "Novartis was growing 4 percent—and 3.9 percent of it was price," says Graves. "Within a year, we completely changed the portfolio strategy, and repositioned and launched a lot of brands." From 2000–2004, Novartis was one of the fastest growing pharmas, with a 20 percent compound annual growth rate.
When Graves joined Vertex in July 2007, the model had yet again changed—and he was handed another blank slate on which to build a new model for a promising hep C drug. Graves seems up for the challenge: "To me, it's important to be part of a company that redefines what the industry will look like. We don't have a commercial model we have to fundamentally change. The beauty is that we get to build from scratch."
Beyond the Prescription: Pharma's Role in Digital Health Conversations
April 1st 2025Join us for an insightful conversation with Jennifer Harakal, Head of Regulatory Affairs at Canopy Life Sciences, as we unpack the evolving intersection of social media and healthcare decisions. Discover how pharmaceutical companies can navigate regulatory challenges while meaningfully engaging with consumers in digital spaces. Jennifer shares expert strategies for responsible marketing, working with influencers, and creating educational content that bridges the gap between patients and healthcare providers. A must-listen for pharma marketers looking to build trust and compliance in today's social media landscape.
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April 1st 2025As social media continues to influence healthcare communication, it presents both challenges and opportunities for the pharmaceutical industry. In this interview, Jennifer Harakal of Canopy Life Sciences discusses balancing compliance with effective digital engagement to build trust and facilitate meaningful healthcare conversations.