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Angela Moskow, Sanofi-Aventis
S
Angela Moskow
VP, Diabetes Marketing, Sanofi-Aventis
LOYAL CITIZEN: Always worked for (different iterations of) the same company
CAREER FOCUS: Diabetes
Om her most memorable moment.:
I still remember at the Lantus launch meeting, standing on the stage and issuing the challenge to the sales force to revolutionize the treatment of diabetes. When we launched Lantus in 2001, the peak forecast was $750 million, and we were pretty much told that we would never go beyond that. So when we hit $1 billion on the brand, we really celebrated. Now, in 2008, we're looking at moving toward $2 billion. And we know that there are still so many more people out there that we need to help.
Angela Moskow
The Transformative Role of Medical Information in Customer Engagement
October 3rd 2024Stacey Fung, Head of Global Medical Information at Gilead Lifesciences, delves into the evolving role of Medical Information (MI) in the pharmaceutical industry. Covering key topics like patient engagement through omnichannel strategies, combating misinformation, and leveraging AI to enhance medical inquiries, the conversation with Stacey highlights MI's critical role in ensuring patient safety and supporting drug development. She also shares her professional journey and tidbits for early career professionals on professional development.
Unlocking value and cost savings in patient services with technology and talent
October 2nd 2024Traci Miller, Director, Sonexus™ Access and Patient Support, Cardinal Health, discusses the current digital trends in the patient services industry and how the optimal balance of technology and talent can transform manufacturer-sponsored patient support programs. Hear how Cardinal Health combines best-in-class program and pharmacy operations with smart digital tools to ensure product and patient success and reduce operational costs.
