Roger Adsett, Shire

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Pharmaceutical Executive

Pharmaceutical Executive, Pharmaceutical Executive-06-01-2008, Volume 0, Issue 0


Roger Adsett

VP and General Manager, Gastroenterology, Shire


NOTED FOR: Strong leadership, building blockbuster brands

VISION: "Explain it so others internalize—not recite—it"

Roger Adsett knows big brands. He cut his teeth at Astra Merck, heading up marketing for Nexium, then moved to England to serve as global brand director for AstraZenica's Symbicort. Now re-settled in the Northeast corridor, he's translating marketing savvy and global know-how to Shire's GI business—with good results. Last year's launch of Lialda sent business soaring, without cannibalizing Pentasa sales. Shire brands now serve more than a quarter of the oral mesalamine market. And with a co-promotion deal signed with TAP, Adsett will bring his blockbuster mindset to the realm of specialty sales.

Roger Adsett