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Five years ago, in the race to deliver Gleevec, Novartis glimpsed what a pharma company could be. Today, that insight is turning into tactics.
Michael D. Lam
The Vioxx withdrawal has been called a disaster, a crisis, and the end of the blockbuster model. What is it really?
Your Patent Is About
To Expire: What Now?
Edward Tuttle, Andrew Parece, and Anne Hecrot
Is it best to fight for market share or preserve margins? Is an authorized generic right for you? Here's how to tell.
New Gains For Pain
Rochelle Ellis and Jessica Hou
An aging population and societal changes are triggering an explosive growth in palliative care.
Creativity Without Borders
Pharm Exec spotlights the year's most creative ads in its annual coverage of the Rx Club Awards.
In the Spotlight
Feeling No Pain
Endo CEO Carol Ammon has a passion for pain management and a pipeline of drugs aimed at an evolving market.
FDA issues guidelines for industry good manufacturing practices " AstaZenaca sings the pipeline blues " India announces a potential breakthrough TB treatment " Survey reveals lower public response to DTC ads " Researchers outline ways to bring new products to the market faster.
Who wins from Medicare? " Drug recalls " Where do healthcare professionals learn about drugs?
Clifford Kalb of Wood Mackenzie on competitive intelligence and pharma's next generation of leaders
Antidepressants, Vioxx, and flu vaccine: Will a rash of bad news about safety lead to a rollback of regulatory reform?
Full disclosure of clinical trials. If Lilly and GSK can do it, why can't everyone?
Being a leader isn't just a job; it's a way of life. But if you just have to be one
Sander A. Flaum
Port is left; starboard, right. Anterior is front and posterior back. Now how about direct-to-to-consumer and direct-to-patient?
Rich media—it's like TV on the web, only better.
Medical Broadcasting Company
Don't think of it as e-detailing. It's really CRM.
HyGro Consulting Group
India and China probably won't allow DTC—but there will be a huge role for thoughtful PR.
Want more successful med ed? Try marketing it like you'd market your products.
Sharon Callahan and Donna Wolff
RIP Christopher Reeve. We'd almost believed he could fly, but the miracle came when we believed he would walk.
Pharma's future is tied to diagnostics. Now, if someone would just pay for them.
Gerald Rogan, MD