Sibyl Shalo, senior editor, manages the editorial direction and content of Media Mix, 

 marketing and media section. Sibyl's extensive healthcare experience includes writing, editing, media and government relations, medical education, and marketing communications. Her career has taken her from Washington, DC, where she wore many hats at the National Alliance for the Mentally Ill, to her hometown of New York, where she worked as a freelance medical writer and media liaison for leading public relations agencies. She held positions at New York University Medical Center and Memorial Sloan-Kettering Cancer Center before freelancing with Reuters Health. She made the full-time switch to journalism with 

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Pharmaceutical Executive-02-01-2001

Pharmaceutical Executive

In a complex future that promises some of the most revolutionary treatments ever developed, marketing plans cannot be built early enough.

The Top Ten Marketing Challenges in Neurology