|Articles|February 1, 2001

Pharmaceutical Executive

  • Pharmaceutical Executive-02-01-2001
  • Volume 0
  • Issue 0

The Top Ten Marketing Challenges in Neurology

Author(s)Sibyl Shalo

In a complex future that promises some of the most revolutionary treatments ever developed, marketing plans cannot be built early enough.

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FDA approves Ultragenyx's Fayuvi as the first treatment for Sanfilippo syndrome type A, Lisata Therapeutics acquires Marea Therapeutics as mAbxience partners with Sandoz on a hemophilia A biosimilar, and Joe Cunningham argues that executive drug-pricing deals alone won't fix costs.
Former U.S. Representative Joe Cunningham (D-SC), spokesperson, Pharmaceutical Reform Alliance.
Former U.S. Representative Joe Cunningham (D-SC), spokesperson, Pharmaceutical Reform Alliance. dismisses the pharmaceutical industry's innovation argument against MFN pricing.