Authors


Patricia Van Arnum

Latest:

GSK Invests in UK Manufacturing

GlaxoSmithKline (GSK) will invest £200 million ($327 million) to expand its manufacturing facilities in Ware, Hertfordshire and Worthing, Sussex in the United Kingdom and establish a new manufacturing innovation facility.


Mary Jo Lamberti

Latest:

Tracking Trial Cost Drivers: The Impact of Comparator Drugs and Co-Therapies

New research from the Tufts Center for the Study of Drug Development identifies a significant contributor to the rising cost of clinical trials-the first step in meeting a growing strategic imperative to help senior management and the regulatory community craft new approaches to make trials more efficient in delivering results to clinicians and patients.


Edward Fotsch

Latest:

The Truth About E-Health

The returns are in, and they are not pretty. Janus Funds' billion-dollar investment in WebMD in 2000 now has a net value of roughly ten cents on the dollar, and many observers see WebMD as a winner in their space-whatever that space is now.


Pierre Morgon

Latest:

Medical Affairs: From Info Gatekeeper to Legitimate Value Driver

The role of pharma medical affairs teams is taking on greater importance in the value chain.


TrialCard Inc.

Latest:

September 2016: Your Hub is Your Secret Weapon to Improve Outcomes

Hubs can be the secret weapon to providing customized solutions to the industry-wide challenge of improving patient outcomes.



John Glasspool

Latest:

Market Access is Dead: Patient Access is the New Prescription for Healthcare Marketing

Paradigms change when questions emerge the old paradigm can no longer answer. Market access has become a buzz word as access to markets is as significant a hurdle to product usage as registration itself. I


ZS Associates

Latest:

Patients Outcomes Impact (POI™): The Evolution of Measuring Patient-Centered Investment

Michael Shaw, JD, and Sharon Suchotliff, MPH, from ZS, discuss why measuring impact through a patient-centric lens is a business imperative for life sciences companies. They explore key considerations for a key challenge when thinking about impact for patients in the real world- the compliant measurement of non-promotional activities, results from an early ZS proof of concept to determine Patient Outcomes Impact (POI™) metrics, and discuss what you can do today to advance POI™ at your organization.





Arthur Lazarus

Latest:

Promotional Review Committees Shire Sets the Standard on Achieving High Performing Teams

What does it take for internal Promotional Review Committees to function at their best and avoid costly mistakes to the company? A leading industry practitioner offers 15 tips for high performing teams.


Allison Swan

Latest:

Managers: Measure what really matters - results

A business plan and achievement log can help.





Michael Christel

Latest:

Recapping the Sarepta Saga—And Implications for Industry

A timeline of key developments surrounding Sarepta Therapeutics' Duchenne muscular dystrophy drug Elevidys, and the potential future impacts for gene therapy regulation and market access.


Martino Hroncich

Latest:

Strengthen your greatest asset: your voice

The quality of our voice can say more about us then the words we speak.


Claude Bergeron, M.Sc., A.S.A.

Latest:

Outcomes Data: A Critical Insight for Market Access

Real-world pharmacoeconomic data can provide critical insight for maximizing US market access and oncology product differentiation, and should be central to the overall brand strategy of any oncology product




Debra Patt, M.D., M.P.H

Latest:

Outcomes Data: A Critical Insight for Market Access

Real-world pharmacoeconomic data can provide critical insight for maximizing US market access and oncology product differentiation, and should be central to the overall brand strategy of any oncology product



Hellen Berger

Latest:

Industry Growth Slowdown in Brazil

The Brazilian economy is being impacted by internal and external factors, and forecast figures are being quickly revised downwards. Market research released by Brazil’s Central Bank revised average analysts’ projections for economic growth in 2014 down to 0.70% from 0.90% four weeks earlier(1).


Anita Sirianni

Latest:

Find a key to the impossible account

Since sales success starts by reaching the decision-maker, sales representatives must find creative ways to penetrate the barriers that surround the toughest accounts.


Andra Brichacek

Latest:

Field of Dreams

Cancer makes neurology seem almost simple by comparison. Cancers come in a nearly infinite variety. Yet their mechanisms, scientists now surmise, may reside in the same place-deep inside the cell. DNA, genes, and cellular proteins play key roles in both disease areas.




Jeff Baker

Latest:

Special Delivery

New drug delivery mechanisms and devices are an opportunity to build relationship with the ultimate customer: the patient.