Authors


Joseph Saba

Latest:

New Rules for a New Africa

As growth in the BRICs and other emerging economies begins to stabilize, companies are finally turning their attention to Africa-a hidden trove of potential that is only as good as you make it.



Noah Shannon

Latest:

Orchestrating Compliance

Product managers would be less disrupted if compliance activities at pharma companies were more anticipatory than reactionary.




L.J. Sellers

Latest:

Feeling No Pain

Lifecycle management and line extensions helped the Percocet franchise generate steady annual growth, rising from $40 million in 1997 sales to $214 million in 2003, despite the fact that it had no patent protection.





Moe Alsumidaie

Latest:

Emerging Biopharma Tackles the Opioid Crisis

Dr. Steven Fox, CEO of Akelos Inc., discusses the challenges of developing new non-opioid medical products as the need intensifies as the crisis worsens.



Neil Turner

Latest:

Pricing Climate Heats Up in US and Europe

In 2003, Big Pharma produced only a dozen new drugs. At the same time, it came under new pressure to create value from those thin pipelines. In that "hot squeeze" of a climate, pharma companies needed price premiums for every product in every market. They were more successful in some countries than in others. Other pricing trends also took their toll.




Leigh-Ann M. Patterson

Latest:

Halting the Hype

Unfortunately, companies sometimes violate the public trust by issuing false or misleading statements about FDA-related issues, such as the progress of FDA's pre-market review. When we identify suspected misstatements, we have a new process to bring them to the attention of the SEC staff as quickly and efficiently as possible." Then FDA Commissioner Mark McClellan issued that statement in a February press release.



Pharmaceutical Executive

Latest:

Transforming Drug Safety Through Innovation - Q&A with Vikram Anand

EVERSANA’s president of compliance services discusses the launch of EVERSANA ORCHESTRATE PV.


Grant Winter

Latest:

Inside DDMAC: A Conversation with Thomas Abrams

Despite heightened scrutiny from industry advocates and the beginnings of self-imposed regulation, pharma companies' violations of DTC regulations have been getting worse, says Tom Abrams, director of FDA's Division of Drug Marketing, Advertising, and Communications (DDMAC). Abrams has been on all sides of drug marketing, from receiving promotions as a pharmacist to creating promotions as a member of industry to regulating promotions as the head of DDMAC. As such, he's in good position to see the big picture.


Peter Rankin, PhD

Latest:

Optimal Pricing Strategies

Pricing has never been more of a key issue for the industry than it is right now. Yet, even with the increased importance of pricing strategies, a lack of focus on critical market factors leads many manufacturers to forego profits or increase their vulnerability to aggressive payers. Aligning pricing and contracting can achieve a sustainable competitive advantage-if product managers objectively assess a product's clinical benefits and address two key questions:


Jean Kozlowski

Latest:

Profile physicians and local markets

The effect of managed care on a physician's practice.


Patrick Homer

Latest:

Data Unleashed: Cooperation Among Competitors

Charting two years of collaborative progress in clinical trial data sharing.


Ben Comer

Latest:

Paying for the Future of Medicine

The three leading justifications for sticker-shocking drug prices in the US.


Bob Gabruk

Latest:

A New Game Plan for Pharma HR

New dynamics are forcing the industry's human resource departments to rethink their operational game plans. The drivers-consolidation, globalization, scientific advances, public policy, and competition-have pushed HR leaders into new territory to address business needs.



Miriam Halperin Wernli

Latest:

Dangerous Liaisons: Terrorism and Pharma

How vulnerable is Big Pharma to the predations of organized terrorist groups or that rogue malcontent with an agenda to wreak havoc on society?




Rujul Desai

Latest:

Specialty Service Programs: Gearing up for Next Generation Technologies

Innovation in hub program design for patient scrip data and clinical support services can lead to increased market share in the hotly contested specialty medicine space.


Richie Etwaru

Latest:

Innovation Calls Across the C-suite: Lessons From Wall Street

The lifeblood of the life sciences industry is continuous innovation-it is not a business that can survive by standing still.


Janet Shanedling

Latest:

Emotion: A powerful sales tool

Applying the wisdom of emotion to sales.