Inside the Pharma Name Game: Drug Word Choice Key to Building a Lasting Identity
February 9th 2023Branding agency experts share what to know when it comes to legal, regulatory, and creative approaches in the complex drug-naming process, with its potential to shape a campaign’s success.
Taking Steps to Right the Wrongs: The Impact of Racial Bias in Healthcare and Medicine
February 9th 2023Health disparities brought on by racial bias remain quite prevalent in areas such as drug access, use of diagnostics, and representation in clinical trials, but society-jarring events in recent years have sparked renewed efforts by industry to tackle these issues with tangible and hopeful gains.
Focus and Fundamentals: CFO Strategies on the Journey to Commercialization
February 9th 2023Chief financial officers and other finance experts discuss the continued market volatility impacting life sciences investment—and what biopharma companies can do to help accelerate its recovery. Quality science and “good data” still win the day.