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|Articles|September 1, 2001

Pharmaceutical Executive

  • Pharmaceutical Executive-09-01-2001
  • Volume 0
  • Issue 0

Inefficiencies: Cutting Through the Jungle

Author(s)Kevin Gopal

Berlin-The German healthcare system is ailing, and politicians are too timid and inefficient to do anything about it, according to the Verband Forschender Arzneimittelhersteller (VFA), Germany’s pharmaceutical industry trade association.

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Profits and Promotion Under Attack

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New Playing Fields

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Legislation: EC Proposes Changes

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Flexing Their Budgets: Big Pharma Spend Trends

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Media Mix Town Meeting 2001: Much Ado About Media

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