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|Articles|September 1, 2001

Pharmaceutical Executive

  • Pharmaceutical Executive-09-01-2001
  • Volume 0
  • Issue 0

Legislation: EC Proposes Changes

Author(s)Kevin Gopal

European Union-Both prescription and over-the-counter (OTC) industry sectors have welcomed the long-awaited proposals to overhaul EU pharma legislation.

Articles in this issue

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Profits and Promotion Under Attack

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New Playing Fields

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Inefficiencies: Cutting Through the Jungle

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Flexing Their Budgets: Big Pharma Spend Trends

almost 25 years ago

Media Mix Town Meeting 2001: Much Ado About Media

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