Healthcare Marketing Strategies for Reaching Diverse Audiences

Amanda Powers-Han, Chief Marketing Officer, Greater Than One discusses:

• How improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but also contribute to improved patient care outcomes
• Challenges healthcare marketers face in crafting culturally sensitive messages that resonate with diverse audiences and address their specific healthcare needs
• Other tactics can healthcare marketers utilize to ensure their outreach goes beyond visuals to truly connect with diverse audiences on a deeper level
• Their 501c3, Greater Good and it's arm, Honeycomb Health