Commentary|Podcasts|May 14, 2024
Healthcare Marketing Strategies for Reaching Diverse Audiences
Author(s)Miranda Schmalfuhs
Amanda Powers-Han, Chief Marketing Officer, Greater Than One, and Pharmaceutical Executive Editorial Advisory Board member, discusses how improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but also contribute to improved patient care outcomes, challenges faced in crafting culturally sensitive messages, and much more.
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Amanda Powers-Han, Chief Marketing Officer, Greater Than One discusses:
- How improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but also contribute to improved patient care outcomes
- Challenges healthcare marketers face in crafting culturally sensitive messages that resonate with diverse audiences and address their specific healthcare needs
- Other tactics can healthcare marketers utilize to ensure their outreach goes beyond visuals to truly connect with diverse audiences on a deeper level
- Their 501c3, Greater Good and it's arm,
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