Authors


Susan Abedi, 81qd
Susan Abedi, Brand Insights Contributor, EVP, Strategy & Insights, 81qd

Latest:

The Role of AI in Helping Clinicians Diagnose Patients

Three ways artificial intelligence can drive the necessary engagement between patients and HCPs.


Michael Abrams, MA

Latest:

The Emergence of the Chief Value Officer in Healthcare

Outlining the implications of this c-suite trend for pharma.


Marie Flanagan

Latest:

The Future of Safety and Adverse Event Processes

Addressing the increased use of technology in safety compliance processes and greater patient involvement.




Daniel Wetherill

Latest:

How Biopharma Can Rev Up the Analytics Engine to Boost Patient Compliance

While patient support providers play an important role in keeping patients on therapy, biopharma companies have a great opportunity to push analytical sophistication beyond what many of these providers currently offer.


Patrice P. Jean, JD, PhD

Latest:

IP and COVID-19

Disputes over mRNA-related patents are poised to persist.


Sameer Kolhe

Latest:

Partnerships Are Key to Niche Markets in Brazil

Forging effective partnerships with local companies is particularly important when entering Brazil’s pharma market. Sameer Kolhe reports.


Victor Morrison

Latest:

Has Pharma Given Up on Long-Term Adherence?

Will the FDA ultimately step in and mandate a credible effort to eradicate the mindset that long-term adherence is not achievable?


Mike Moorman

Latest:

Why Pharma Must Invest in Key Account Management Capabilities

The emergence of organized customers demands investment in advanced solutions and next-generation key account management.


Jessica Akers

Latest:

How to Improve Life Sciences Promotional Review Committees Using Service Operations Principles

A deep-dive into how pharma companies can apply service operations principles to achieve a greater level of marketing and promotional review committee satisfaction.


Julie Denny

Latest:

Digital-Communication Check: Insights Learned During Lockdown

A look at the results of recent surveys revealing the impact of the COVID-triggered digital switchover on sales rep interactions and medical conferences.


Joerg Tritschler

Latest:

Pharma Forecasting: Key Markets Investors Can’t Ignore

The importance of expanding your pharma sales forecasting horizon beyond the US. Learn how to effectively navigate country-specific regulatory red flags.




Nicholas Jacobus

Latest:

Former X CEO Linda Yaccarino Appointed as Chief Executive Officer for eMed Population Health

The choice reflects the company's aims to revolutionize chronic care and expand global health solutions through innovative technology.




John Clarke

Latest:

AI-Enabled Benchmarking: Transforming Performance Measurement for Pharma Brands

Market dynamics boost the need and urgency for more sophisticated benchmarking strategies.


Amish Dhanani

Latest:

To Build AI Maturity, Start With Quick Wins

Companies must determine the right ways to utilize AI.


Eric von Hofe

Latest:

Tuning and Tracking CAR-T Cells for Safer and More Effective Treatment for Solid Tumors

With technological advancements in affinity tuning and real-time tracking of CAR-T cells, the hope is that CAR-T therapy can be effectively applied to treating solid tumors, improve patient outcomes, and avoid the toxicities seen with certain treatments in the clinic.



Jesse Mendelsohn

Latest:

Revenue Optimization: The Money Matters—That Matter Most

Navigating technology and regulatory shifts in pharma revenue management.


Mariam Sarwar

Latest:

PREP Act Protections for COVID-19 Vaccine Liability

How PREP Act protections will apply to potential COVID-19 vaccine-related claims.


Chad Wiseman

Latest:

Enhancing Supply Chain Resilience amid Complexity in Pharma and Medical Devices

The growing complexity of supply chains necessitates the adoption of collaborative planning processes and capabilities such as S&OP and S&OE.


Alp Perahya

Latest:

Building the Pharma Talent of Tomorrow from Today’s Workforce

Hiring new employees may not be the answer to the war for talent.


Patrick Lavery

Latest:

Abu Dhabi Reinforces Global Leadership in Healthcare Innovation with High-Level US Visit

During a high-level US visit, the Department of Health—Abu Dhabi signed strategic agreements with Abbott, Boehringer Ingelheim, and Sanofi to boost pharmaceutical manufacturing, expand vaccine development, and advance digital health and clinical research.



Petra Jantzer

Latest:

Future-Ready Leadership: Redefining the Biopharma C-suite for an AI-Driven Era

How will the tasks of C-suite leaders be transformed by intelligent technologies?