Authors


Eva Marchese

Latest:

‘Risk-Sharing’ as a Tool for Enabling Fast Access to COVID-19 Vaccines

In a time of global pandemic, traditional vaccine procurement schemes are not fit for purpose and need to adapt to allow both governments and manufacturers the ability to manage a greater level of risk associated with rapid vaccine development and deployment.


Dr. Nicole Faust, CEO of Cevec Pharmaceuticals, Brand Insights Contributor

Latest:

Gene Therapy on the Verge of Taking its Next Evolutionary Step

The shift from (ultra) rare to prevalent diseases calls for new vector manufacturing technologies


William Borden

Latest:

Discerning Dealmaking: Caution Flag Still Raised in Biopharma M&A Race

Big pharma’s finicky appetite for M&A comes as valuations of sellers soften. Though the pace of deals has picked up some, predicting just how long both sides will hold tight remains difficult.


Todd Foster

Latest:

Pre-Launch Prep for Emerging Biopharmas: Data First, Then the Rest

Making early commercial data and analytics decisions for launch cen future-proof their data management.



Beth Anderson

Latest:

Animating for Your Audience: The Right Visual for Your Dev Stage

From early-stage funding to commercialization, startups must adapt their strategies and messaging to effectively attract investors, build partnerships, and ultimately succeed.


VMS BioMarketing

Latest:

How Pharma is Reinventing Patient Engagement

Tuesday, October 12, 2021 at 1pm EDT | 10am PDT | 6pm BST We’re at a tipping point: patient engagement is now a key area of focus, and life sciences companies will be able to differentiate by shifting away from traditional models and embracing platforms that uniquely combine high tech with high touch. Join Andrea Heslin Smiley, President and CEO of VMS BioMarketing, the leading provider of patient adherence solutions, for a discussion on how the industry is rapidly transforming how it engages with its end customers.


Eric D. Dunbar, JD

Latest:

IP and Collaboration

Fighting the pandemic with joint projects and IP sharing.


Katie Mahoney

Latest:

The Global Vaccine R&D Pipeline and Delivery Implications

The current vaccine pipeline brings promise of significant global health advancements—yet development gaps remain, and the future delivery challenges must be considered.


Jasmine Mui

Latest:

How Medical Affairs Can Contribute to Successful Drug Launch

Faster launch planning leads to greater access.


Mark McLaughlin

Latest:

Why A New Mix of Field Skills is Crucial to Thriving in the Digital Era

Evolving preferences of HCPs during the pandemic have put an emphasis on learning new skillsets for pharma reps.


Cecile Riboud

Latest:

10 Practical Regulatory Questions to Ask During a Marketing Authorization Transfer Process

With large M&A deals comes a complex Market Authorization Transfer (MAT) process, during which regulatory teams must weigh several operational aspects while creating a roadmap that takes them into account. Cecile Riboud outlines some key questions that are necessary for planning and executing a successful MAT process.


Yamini Misra

Latest:

HEOR: From Proving Product Value to Proving Its Own Worth

The recent shift in Health Economics and Outcomes Research functions across major pharmaceutical companies highlights a lack of understanding of its value.


Catherine Owen

Latest:

Embracing the Future: Meeting Doctors and Patients Where They Are Now

Pharma companies must embrace the future to advance commercialization.



Matt Norton

Latest:

Creating a Digital Solution Patients and HCPs Will Use

Developing a digital health solution that patients and HCPs will use requires creating technology that addresses unmet needs, integrates with clinical care pathways, and has strong user safeguards, writes Matt Norton.


Seth Lederman, MD

Latest:

Why Are We Surrendering to COVID?

Industry must continue research and development to combat the pandemic.



Harris Kaplan

Latest:

Marketers: Physicians are People First

Understanding the changes in day-to-day life for physicians during COVID and how life science executives can address them.


Flatiron

Latest:

Unlocking Oncology Insights - Innovations in Evidence Generation With RWE Solutions

The rapid evolvement of precision oncology requires real-world data generated at a scale that unlocks insights that can not be provided from clinical trial evidence. Machine learning and large language models can be used to quickly identify information, supporting custom integrated real-world evidence solutions to make informed decisions.


Prabhjot Singh

Latest:

Omnichannel Marketing Challenges for European Life Sciences Companies: A Data Science Perspective

As EU brand leaders build their omnichannel customer engagement strategies, they need to address challenges in the European environment with a well-thought-out deployment plan.



Evan Loh, M.D.

Latest:

Don’t Waste A Crisis: How Paratek is Navigating the Business Implications of the COVID-19 Pandemic

A look at how pharmaceutical company, Paratek is navigating the launch of a new antibiotic during the COVID-19 pandemic.


Matthew Arnold

Latest:

Biotech’s Survival Story: Companies Bear Down for Lean Years

While large pharma investment in biotechs is down—as pharmas become more strategic in their selections—it is scarcely out, with the partnership dynamic between the two sides remaining strong.


ON24

Latest:

Redefine the Digital Experience for Life Science Innovation

Tuesday, June 29, 2021 at 2pm EDT | 1pm CDT | 11am PDT


Divya Yerraguntla

Latest:

How Should Biotechs Strategize for 2025

Strategic imperatives for biotech firms in light of the latest market dynamics and investor behaviors.


Joki Wallace

Latest:

Navigating Cross-Border Pharma Deals: Key Trends and Lessons Out of China

The importance of a strategic approach and proper due diligence in unlocking the full potential of these arrangements.


Tong Wang and Justinian Liu

Latest:

China 2021: The NRDL Readout

China‘s 2021 National Reimbursement Drug List (NRDL) results are finally out, and this year features another major expansion of the NRDL formulary, with ongoing emphasis on innovations and some much anticipated breakthroughs in rare disease drug inclusions.


Casualy

Latest:

Transforming Life Sciences R&D: The Business Case for AI

Webinar Date/Time: Thu, Aug 14, 2025 3:30 PM EDT


Asaf Evenhaim

Latest:

It’s Time for a Fresh Approach to Patient Data in Rare Disease

Current practices leave much to be desired with increasing commercial needs.