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How to Improve Life Sciences Promotional Review Committees Using Service Operations PrinciplesA deep-dive into how pharma companies can apply service operations principles to achieve a greater level of marketing and promotional review committee satisfaction.
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Digital-Communication Check: Insights Learned During LockdownA look at the results of recent surveys revealing the impact of the COVID-triggered digital switchover on sales rep interactions and medical conferences.
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Pharma Forecasting: Key Markets Investors Can’t IgnoreThe importance of expanding your pharma sales forecasting horizon beyond the US. Learn how to effectively navigate country-specific regulatory red flags.
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AI-Enabled Benchmarking: Transforming Performance Measurement for Pharma BrandsMarket dynamics boost the need and urgency for more sophisticated benchmarking strategies.
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To Build AI Maturity, Start With Quick WinsCompanies must determine the right ways to utilize AI.
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Tuning and Tracking CAR-T Cells for Safer and More Effective Treatment for Solid TumorsWith technological advancements in affinity tuning and real-time tracking of CAR-T cells, the hope is that CAR-T therapy can be effectively applied to treating solid tumors, improve patient outcomes, and avoid the toxicities seen with certain treatments in the clinic.
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PREP Act Protections for COVID-19 Vaccine LiabilityHow PREP Act protections will apply to potential COVID-19 vaccine-related claims.
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Building the Pharma Talent of Tomorrow from Today’s WorkforceHiring new employees may not be the answer to the war for talent.
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How Biopharma Can Accelerate Innovation and Sustain GrowthThere are clear pathways that biopharma companies can take to sustain growth and remain competitive.
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Fortifying Defenses Pre-Patent CliffIntegrating artificial intelligence and advanced analytics throughout operations offers pharma companies a pathway to offset impending drug patent expirations.
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Embedded and agile–The next phase of the DCT evolutionEllenor discusses key points from the recent SCOPE presentation.
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A Clear-Headed Approach to Migraine: Vlad Coric, BiohavenBiohaven CEO Vlad Coric talks to Pharm Exec about NURTEC ODT’s swift and seismic impact on the migraine market.
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Under PressurePromotional spending is down as companies rationalize and optimize budgets. But in contrast to big changes on the sales side, marketers are still trying to make the old model work
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Taking It Personally: Building Relationships OnlineTo increase impact and effectiveness, personalized Web sites should be constructed in different ways to interact with multiple audiences.
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Bringing in the GreenPharma can stand to win hearts, minds, and tax credits by launching an eco bandwagon
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Comparative Effectiveness Research: Coming Soon?Only time will reveal CER's true definition, and determine the full effects of a CER-based system
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My DM told me there'd be days like these…Everyone has bad days, but do you know how to make the best of them?
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Time to Step UpThe economy is turning around; leaders need to position their companies now for the market bounce.
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Helping Patients Lead the Way in the New NHSNHS England is currently undergoing profound changes to introduce a new culture where clinicians and patients are the new stars, where competition is mandatory, where everything rests on patient outcomes and where collaboration and innovation are being encouraged at the highest levels of command.
