OR WAIT 15 SECS
© 2021 MJH Life Sciences™ and Pharmaceutical Executive. All rights reserved.
Gil Bashe is CEO of Health!Quest Global Communication Partners in Metuchen, New Jersey, and co-editor of Branding Health Services, by Aspen Publishers.
Pharmaceutical Executive
Driven by the quest for innovation, the intensity of competition, and the pressure to create megabrands and megamergers, pharmaceutical executives are exploring an influential force still untapped by most marketing and communication departments-the power of emotion.
Related Content:
News