Sun Pharma's IL-23 inhibitor tildrakizumab gains a psoriatic arthritis indication; the announcement cited no phase 3 efficacy figures.
|Articles|June 1, 2001
- Pharmaceutical Executive-06-01-2001
- Volume 0
- Issue 0
Emotion - The New Brand Integrator
Author(s)Gil Bashe
Driven by the quest for innovation, the intensity of competition, and the pressure to create megabrands and megamergers, pharmaceutical executives are exploring an influential force still untapped by most marketing and communication departments-the power of emotion.
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Articles in this issue
over 25 years ago
Industry Under Investigationover 25 years ago
For Love of the Gameover 25 years ago
Field of Dreamsover 25 years ago
Workshop: Access Optionsover 25 years ago
Emotion - The New Brand Integratorover 25 years ago
Rx-to-OTC: Unwanted Attentionover 25 years ago
Emotion - Biotech Renaissance Manover 25 years ago
Relocation: Coming to Americaover 25 years ago
Stocks: Catching the Market Bluesover 25 years ago
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