Author | Gil Bashe

Gil Bashe is CEO of Health!Quest Global Communication Partners in Metuchen, New Jersey, and co-editor of Branding Health Services, by Aspen Publishers.

Articles

Emotion - The New Brand Integrator

Pharmaceutical Executive

Article

Driven by the quest for innovation, the intensity of competition, and the pressure to create megabrands and megamergers, pharmaceutical executives are exploring an influential force still untapped by most marketing and communication departments-the power of emotion.

Emotion - The New Brand Integrator

Pharmaceutical Executive

Article

Driven by the quest for innovation, the intensity of competition, and the pressure to create megabrands and megamergers, pharmaceutical executives are exploring an influential force still untapped by most marketing and communication departments-the power of emotion.

Emotion - Biotech Renaissance Man

Pharmaceutical Executive

Article

The founder of five biotech companies rarely pauses, even to rest. "I can do a lot of work when the rest of my family is sleeping," he reports. "Early in the morning or late at night, there are no phones, so I needn't divert my attention." His affable tone seems contrary to the relentless drive needed to support a lifelong pursuit of excellence, but his achievements speak for themselves.