|Articles|June 1, 2001

Pharmaceutical Executive

  • Pharmaceutical Executive-06-01-2001
  • Volume 0
  • Issue 0

Emotion - The New Brand Integrator

Author(s)Gil Bashe

Driven by the quest for innovation, the intensity of competition, and the pressure to create megabrands and megamergers, pharmaceutical executives are exploring an influential force still untapped by most marketing and communication departments-the power of emotion.

Articles in this issue

almost 25 years ago

Industry Under Investigation

almost 25 years ago

Emotion - The New Brand Integrator

almost 25 years ago

For Love of the Game

almost 25 years ago

Field of Dreams

almost 25 years ago

Workshop: Access Options

almost 25 years ago

Rx-to-OTC: Unwanted Attention

almost 25 years ago

Emotion - Biotech Renaissance Man

almost 25 years ago

Relocation: Coming to America

almost 25 years ago

Stocks: Catching the Market Blues

almost 25 years ago

Gathering Light

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