Emotion - The New Brand Integrator

Bashe,Gil;

Article

Pharmaceutical Executive

June 1, 2001

Pharmaceutical Executive

Pharmaceutical Executive-06-01-2001

Volume0

Issue 0

Emotion - The New Brand Integrator

Author(s):

Gil Bashe

Driven by the quest for innovation, the intensity of competition, and the pressure to create megabrands and megamergers, pharmaceutical executives are exploring an influential force still untapped by most marketing and communication departments-the power of emotion.

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Emotion - The New Brand Integrator

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Emotion - The New Brand Integrator

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