Authors


Christopher O'Toole

Latest:

Strategic Commercialization of Multi-Indication Obesity Therapies: Balancing Early Access, Pricing, and Lifecycle Value

The regulatory environment has become increasingly supportive of multi-indication development.


Elias C. Pittos, PharmD, BCOP

Latest:

Is Community the Next Frontier for Cell and Gene Therapy?

Both community and academic delivery models play essential and complementary roles in expanding CGT access.



Rick Kelly

Latest:

A Pricing Revolution: The State Offensive

The second of two articles summarizing the broad range of government efforts to control drug pricing focuses on state government efforts.


Wolfgang Liang

Latest:

Real-World Evidence Is Becoming a Pivotal Component in Chinese Healthcare

Its use enables key processes such as early access, regulatory approval, and reimbursement listing.


Hilary Johnson

Latest:

PREP Act Protections for COVID-19 Vaccine Liability

How PREP Act protections will apply to potential COVID-19 vaccine-related claims.


Shannon Hartley

Latest:

Commercial Models for the Changing Life Sciences Market

Life sciences companies have an opportunity to craft a sales approach that resonates with clients, protects against future disruptions and stands out from the competition.


William Hauck

Latest:

Going Beyond Compliance: Early Adoption of FDA’s Quality Management Maturity Program—and the Practical Considerations for Executives

An examination of proactive preparedness and readiness review for future enrollment in the agency’s QMM program—now in the pilot stage as an effort to incentivize pharma manufacturers to achieve a more mature state of quality culture.


Chris Dowd

Latest:

Copay Adjustment Chess Match: What Will Payers Do Next?

As new litigation looms in the debate over use of copay accumulator programs, a look at potential next moves for payers—and steps drug manufacturers should take to ward off cost-driven non-adherence.


Sharat Sharan

Latest:

Digital Engagement is Only as Good as the First-Party Data It Provides

First-party insights bridge marketing and sales to deliver better HCP experiences.



Paul Edwards and Sharmeen Roy, PharmD, BCPS

Latest:

Precision Medicine: Investments and Outcomes Expected

Precision medicine is now seen as a healthcare approach for both the present and the future, particularly with the explosion of personalized care delivery.


Joe DeLuca

Latest:

AI’s Promise in Delivering on Patient-Centricity

How pharmaceutical companies can utilize AI at key stages of the treatment journey to enhance patient-centric engagement by increasing empathy and humanity in patient interactions.


Niko Andre, M.D.

Latest:

Redefining Care through Patient Partnership

AstraZeneca’s Niko Andre discusses the power of patient partnership in driving medical progress.


Cristiana Toader

Latest:

How a “Push and Pull” Approach Can Maximize Innovation Value through HTAs

How can companies adapt their single evidence package at launch into multiple, tailored versions for HTAs that vary across different countries and regions?



Mark Melton

Latest:

Modular Approaches are Opening the Portal to Better HCP Engagement

Portals are finally a viable channel as life sciences companies shift to modular to build their digital ecosystems, create and approve content, and deliver omnichannel experiences.


Richard Hughes IV

Latest:

Don’t Fall for the Call of Placebo-Controlled Vaccine Trials

The idea of denying people proven medicines in the name of research has a dark legacy in this country.


Lance Wilke

Latest:

Succession Attack Plan: Get Strategic with Your Critical Roles

Outlining four considerations for biopharma companies in ensuring that their approach to replacing and filling key leadership positions is more truly aligned with future goals in business delivery and risk management.


Christine Lee

Latest:

Beyond the Scrubs: Understanding Healthcare Providers as People for Increased Engagement

The benefits of adopting a humanized approach to healthcare provider marketing extend across the healthcare spectrum, enhancing engagement rates, brand loyalty, and marketing ROI, while also driving better outcomes for patients.


Guido Palazzo

Latest:

Why Culture, Ethics, and Compliance Are More Important Than Ever Post-COVID

If the COVID-19 crisis represents an unprecedented opportunity for pharma to strengthen its public reputation, it also poses enormous risks if things go wrong, writes Professor Guido Palazzo.



Scott Swain, PhD, MPH

Latest:

Addressing 4 Common Roadblocks When Using RWD in Regulatory Submissions

Scott Swain details the most common roadblocks that pharma companies experience when incorporating real-world data (RWD) in regulatory submissions and looks at how they can be addressed.


Sanjay K. Rao, PhD

Latest:

Value Creation Through Portfolio-Based Corporate Strategy

Looking at corporate value through a portfolio lens provides an astute and reliable path to genuine value creation.



D. Scott Harper, PhD

Latest:

Breaking Orbit

How pharmaceutical leaders at established companies can still disrupt the status quo and change the game.


Kathi Henson

Latest:

Patient Services Are Simplifying the Healthcare Consumer Experience

Growing business segment of life sciences industry improves patient access.


Andrew Fraser

Latest:

How Can Pharma Companies Join the Digital Therapeutics Revolution?

More and more companies are joining forces with software developers to create innovative products. But many are learning the hard way that making next-generation digital therapeutics isn’t as easy as signing a partnership agreement.


Justinian Liu

Latest:

China’s 2022 NRDL Readout

Despite the twists and turns, 2022 turned out to be a banner year for National Reimbursement Drug List’s new inclusions—and with welcomed upgrades to bidding and renewal rules.


Lisa Owens

Latest:

It’s Time to Get Creative Hiring in a Post-Brexit European Life Sciences Market

Brexit and the pandemic continue to complicate flow of international talent.

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