Authors
Latest:
Precision Medicine: Investments and Outcomes ExpectedPrecision medicine is now seen as a healthcare approach for both the present and the future, particularly with the explosion of personalized care delivery.
Latest:
AI’s Promise in Delivering on Patient-CentricityHow pharmaceutical companies can utilize AI at key stages of the treatment journey to enhance patient-centric engagement by increasing empathy and humanity in patient interactions.
Latest:
Redefining Care through Patient PartnershipAstraZeneca’s Niko Andre discusses the power of patient partnership in driving medical progress.
Latest:
How a “Push and Pull” Approach Can Maximize Innovation Value through HTAsHow can companies adapt their single evidence package at launch into multiple, tailored versions for HTAs that vary across different countries and regions?
Latest:
Modular Approaches are Opening the Portal to Better HCP EngagementPortals are finally a viable channel as life sciences companies shift to modular to build their digital ecosystems, create and approve content, and deliver omnichannel experiences.
Latest:
Don’t Fall for the Call of Placebo-Controlled Vaccine TrialsThe idea of denying people proven medicines in the name of research has a dark legacy in this country.
Latest:
Succession Attack Plan: Get Strategic with Your Critical RolesOutlining four considerations for biopharma companies in ensuring that their approach to replacing and filling key leadership positions is more truly aligned with future goals in business delivery and risk management.
Latest:
Beyond the Scrubs: Understanding Healthcare Providers as People for Increased EngagementThe benefits of adopting a humanized approach to healthcare provider marketing extend across the healthcare spectrum, enhancing engagement rates, brand loyalty, and marketing ROI, while also driving better outcomes for patients.
Latest:
Why Culture, Ethics, and Compliance Are More Important Than Ever Post-COVIDIf the COVID-19 crisis represents an unprecedented opportunity for pharma to strengthen its public reputation, it also poses enormous risks if things go wrong, writes Professor Guido Palazzo.
Latest:
FDA’s Guidance on Using RWD in Evidence Generation Is a Big Step ForwardPractices to ensure accuracy in selected datasets.
Latest:
Addressing 4 Common Roadblocks When Using RWD in Regulatory SubmissionsScott Swain details the most common roadblocks that pharma companies experience when incorporating real-world data (RWD) in regulatory submissions and looks at how they can be addressed.
Latest:
Value Creation Through Portfolio-Based Corporate StrategyLooking at corporate value through a portfolio lens provides an astute and reliable path to genuine value creation.
Latest:
Breaking OrbitHow pharmaceutical leaders at established companies can still disrupt the status quo and change the game.
Latest:
Patient Services Are Simplifying the Healthcare Consumer ExperienceGrowing business segment of life sciences industry improves patient access.
Latest:
How Can Pharma Companies Join the Digital Therapeutics Revolution?More and more companies are joining forces with software developers to create innovative products. But many are learning the hard way that making next-generation digital therapeutics isn’t as easy as signing a partnership agreement.
Latest:
China’s 2022 NRDL ReadoutDespite the twists and turns, 2022 turned out to be a banner year for National Reimbursement Drug List’s new inclusions—and with welcomed upgrades to bidding and renewal rules.
Latest:
It’s Time to Get Creative Hiring in a Post-Brexit European Life Sciences MarketBrexit and the pandemic continue to complicate flow of international talent.
Latest:
Build Brand Trust with Communities of Color Beyond COVIDWhen it comes to vaccine hesitancy or reluctance, there have always been concerns around the public's belief and attitude. This is especially apparent among blacks and other minority groups, whose concerns can stem from historic injustices that fueled mistrust. The COVID era has presented an opportunity to convert many who are ready to engage via transparency and by initiating trust through marketing.
Latest:
The Transformative Potential of AI in the Pharmaceutical Industry: Opportunities and CautionsThe technology provides the industry with many opportunities, but it must also navigate a complex regulatory landscape.
Latest:
Role Eye-OpenerNot lost in the mix of June's wide-ranging coverage in Pharmaceutical Executive is an honest take on what guest thought leaders argue is “undoubtedly” the hardest job in biopharma.
Latest:
China 2021: The NRDL ReadoutChina‘s 2021 National Reimbursement Drug List (NRDL) results are finally out, and this year features another major expansion of the NRDL formulary, with ongoing emphasis on innovations and some much anticipated breakthroughs in rare disease drug inclusions.
Latest:
Rethinking Audience Modeling: AI, Regulations, & MoreThe intersection of artificial intelligence and direct-to-consumer advertising presents unprecedented opportunities and evolving challenges as regulations and technologies reshape the biopharma landscape.
Latest:
New Bespoke Gene Therapy Consortium Is Welcome DevelopmentFor biopharma innovation to succeed and accelerate, companies must stop duplicating their efforts and share valuable information.
Latest:
Why Pharma Should Develop a Core Digital OfferingHow can pharma create solutions that are effective, can provide long-term value, and will actually be adopted by HCPs and patients?
Latest:
Rx Power Struggle: How Pharma can Flip the PBM ScriptThe industry holds the key to true change to the drug access landscape.
Latest:
Orphan Drugs: From Niche to MainstreamLarger pipeline and increased support from regulatory authorities are setting up the orphan drug market for long-term success.
