Authors


Intelligencia

Latest:

Elevate and De-Risk Your Drug Portfolio Strategy With AI

Webinar Date/Time: Wed, Aug 28, 2024 11:00 AM EDT


CorEvitas

Latest:

Making the Grade: Registries as Sources of Regulatory-Grade RWE

Dr Peter Wahl, MLA, MS, Global Head of Scientific Affairs at CorEvitas, part of the PPD clinical research business of Thermo Fisher Scientific, covers key considerations for choosing registries.


Reverba

Latest:

[Sponsored Content] Patient Engagement Throughout the Entire Product Lifecycle

In the pharmaceutical industry, patient engagement should be centered in health education, communication, and strategy during drug discovery and throughout the product lifecycle. Cheryl Lubbert, CEO of Reverba, discusses the importance of a patient-first mindset in the industry.


Rob Verheul

Latest:

Personalizing Pharma: Overcoming Challenges to Drive Digital Customer Engagement

As HCPs continue to face time constraints and information overload, delivering relevant and personalized content becomes increasingly critical.


Denise Garner

Latest:

HEOR: From Proving Product Value to Proving Its Own Worth

The recent shift in Health Economics and Outcomes Research functions across major pharmaceutical companies highlights a lack of understanding of its value.


Alex Goldenberg

Latest:

A Risk-Reward Reset: Getting Serious About Social Media

As the digital medium poses new threats to brand equity and public safety for pharma, what can drugmakers do to better balance its essential communications benefits with the risks?


Susan A. Cantrell

Latest:

The Real Cost of State Drug Importation Programs? Patient Safety

Importing drugs from Canada may increase the risk of US citizens being exposed to unsafe medicines.




Josh Lee

Latest:

Maximizing China Access for Innovative Therapies

To maximize the potential of innovative therapies in the Chinese market, it’s important to have a holistic view of the full range of options and levers, prioritize and sequence the ones with the highest impacts, and develop an integrated strategy tailored to address the country’s unmet needs.


Erica Schultz

Latest:

How to Make Your Meetings with HCPs More Insightful and Successful

Encounters with healthcare providers (HCPs) requires diligent preparation. Beyond understanding the value of the therapies you're offering, all touchpoints and conversations are of the highest importance - through sharing research, new ideas, and how you can support HCPs, you gain valuable, relevant insights that inform your relationship with HCPs and help them blossom.


Amy Butcher

Latest:

Evolution of Prostate Cancer Treatment Gathers Speed

Amy Butcher evaluates the current treatment options for prostate cancer and the looks to the future as clinical outcomes evolve.



GoodRx

Latest:

Creating Data-driven, Personalized User Experiences

In this video Akeel Williams, VP of Strategy and Operations, Manufacturer Solutions, explains how GoodRx uses data to continuously improve its platform for patients and providers.


Suzanne Vyvoda

Latest:

Agile, Microlearning and Engaging Training for Clinical Trial Sites: A Strategic Approach to knowledge and learning management for Biotech Sponsors

Bridging the gap in data utilization and knowledge/learning management is crucial for successful drug development.


Rebecca Silver

Latest:

Successful Digital Transformation Depends on Quality Customer Data

Companies recognize that their success with digital starts with accurate customer data, but many struggle to manage the overwhelming volume of different data types from hundreds of sources.


Venu Mallarapu, Brand Insights Contributor, Senior Director of Life Sciences and Global Head for the Cognizant R&D Solutions Group

Latest:

Five Steps for Automating the Pharmacovigilance Process

Here’s how pharma businesses can speed the handling of adverse events, reduce costs, improve patient safety and spur growth through pharmacovigilance automation.


Francis Pollaro

Latest:

Q&A With Daniel Lofaso, CEO of Digital Elevator

Lofaso discusses strategies that biotech companies can take once its time to make the big push.


Danny Tobey

Latest:

Is Artificial Intelligence a ‘Product’? Products Liability Implications for AI-Based Products

As the physical products we use evolve to become increasingly complex, traditional products liability frameworks may not always fit to provide remedies for harm that can result from using novel product types.


Estelle Ricoux

Latest:

The Future of Personalized Medicine Hinges on Pharma Executives Revolutionizing Business Models

The era of big pharma as product-first companies must end, as services become the larger priority.


Canopy

Latest:

Beyond the Prescription: The Role Pharma Plays in Digital Health Conversations

As social media continues to influence healthcare communication, it presents both challenges and opportunities for the pharmaceutical industry. In this interview, Jennifer Harakal of Canopy Life Sciences discusses balancing compliance with effective digital engagement to build trust and facilitate meaningful healthcare conversations.


Rebecca L. Rakoski, Esq.

Latest:

Examining Data Breaches in Pharma Companies During COVID-19

Pharma companies are struggling to maintain a high level of cybersecurity amidst the pandemic.


Spencer Gore

Latest:

How Leaders Can Empower Their People to be Their Best

If you wish for your team to be diligent, innovative, and collaborative, you must first exhibit these traits yourself


Haydn Boehm

Latest:

Embracing the Renaissance of Small Molecule Drug Discovery

Pharma companies may benefit from meeting challenges and embracing small molecule drug discovery.


Simon Bruce

Latest:

Strategic Commercialization of Multi-Indication Obesity Therapies: Balancing Early Access, Pricing, and Lifecycle Value

The regulatory environment has become increasingly supportive of multi-indication development.


David Medina Tato

Latest:

Four Key Strategies for Optimizing Your Medical Congress Strategy

Conferences, congresses, and the digital discussions kicked off by those events create a halo effect that amplifies scientific information more so than other scientific activities.


Kunal Girotra

Latest:

Beyond the Data: Making HCP Analytics Actually Work for Commercial Teams

Traditional approaches to HCP segmentation are no longer sufficient. The challenge now is to maintain personalization at scale while managing large territories and diverse customer bases.


Erik Moen

Latest:

Operating Models for Successful DOL Engagement

How life sciences companies can design an effective operating model for DOL engagements.



Jane Z. Reed

Latest:

Accelerating Rare Disease Drug Development with NLP: Three Use Cases

Utilizing natural language processing technologies to improve search capabilities and advance the development of therapies.