Authors

Sr. Principal, Patient Analytics and AI, Global Commercial Solutions, IQVIA. With over 20 years of research experience, including 17 years at IQVIA, Göksu has extensive expertise in designing innovative approaches to analyze complex market dynamics using patient-level analytics. Her recent work focuses on building predictive models to facilitate earlier diagnosis and treatment of patients, as well as implementing AI-driven solutions for clinical decision support, web-based screening, and point-of-care tools. She has a strong therapeutic focus on autoimmune disorders, neuroscience, rare diseases, and cardiovascular and respiratory diseases.

Prior to joining IQVIA, Göksu worked at Eli Lilly, where she designed primary market research studies and conducted survey data analysis.